Faculties and centres
This course, which is worth 6 ECTS credits, is offered as an OPTIONAL subject in the second semester of the fourth year of the ADE Degree (Administración y Dirección de Empresas, Business Administration). It is part of MARKETING AND MARKET RESEARCH module and is related to previous subjects such as Introduction to Marketing, Marketing Management, Market Research and Strategic Marketing. Therefore, it enables the student to continue to gain knowledge in the area of marketing and market research and to achieve a solid commercial base. It is offered in the final year along with other optional subjects: Marketing Communications, Sales Management and International Marketing. These four subjects form the marketing specialization, however they can be studied independently too.
Its approach familiarizes the students with commercial distribution. For this objective, a very active methodology is followed, which enables students to design, implement and control commercialization and retailing strategies successfully. This course aims to give students the necessary knowledge which will allow them to develop positions of responsibility in distribution management companies and in the organization of this kind of company as well, in order to design and implement commercialization plans.
General Competences (CG)
General Competences acquired at University of Alicante (CGUA)
Specific Competences (CE)