Competencies and objectives

 

Course context for academic year 2025-26

No data

 

 

Learning outcomes / Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2025-26

EXPERT IN COMMERCIAL MANAGEMENT

 

General Competences

  • CG1 : Dirigir cualquiera de los departamentos de un hotel eficazmente
  • CG2 : Dirigir y gestionar un hotel mejorando su rentabilidad

 

Specific Competences

  • CE5 : Realizar un plan de marketing hotelero
  • CE6 : Conocer las diferente herramientas de Marketing online
  • CE9 : Gestionar y vender eventos

 

MASTER IN HOTEL MANAGEMENT

 

General Competences

  • CG1 : Dirigir cualquiera de los departamentos de un hotel eficazmente
  • CG2 : Dirigir y gestionar un hotel mejorando su rentabilidad

 

Specific Competences

  • CE5 : Realizar un plan de marketing hotelero
  • CE6 : Conocer las diferente herramientas de Marketing online
  • CE9 : Gestionar y vender eventos

 

EXPERT IN HOTEL COMMERCIAL MANAGEMENT

 

Skills/Skills

  • HD1 : That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
  • HD3 : Realizar un plan de marketing hotelero
  • HD4 : Gestionar y vender eventos

 

Conocimientos/Contenidos

  • CON1 : Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context

 

Skills/Competences

  • CON3 : Conocer las diferente herramientas de Marketing online
  • C1 : That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ¿¿study
  • C2 : That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • C3 : That students know how to communicate their conclusions ¿and the ultimate knowledge and reasons that support them¿ to specialized and non-specialized audiences in a clear and unambiguous way.
  • C4 : Dirigir cualquiera de los departamentos de un hotel eficazmente
  • C5 : Dirigir y gestionar un hotel mejorando su rentabilidad

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2025-26

No data

 

 

General

Code: 79048
Lecturer responsible:
No data
Credits ECTS: 6,00
Theoretical credits: 0,00
Practical credits: 0,60
Distance-base hours: 5,40

Departments involved

  • Dept: Marketing
    Area: Marketing and Market Research
    Theoretical credits: 0
    Practical credits: 0,6
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.
  • Dept: University Institute of Tourism Research (10.17)
    Area: Univesity of Alicante (Courses of Specialisation-Continues)
    Theoretical credits: 0
    Practical credits: 0

Study programmes where this course is taught