Competencies and objectives

Provisional information. Pending approval by the University of Alicante Studies Planning & Training Actions Committee.

 

Course context for academic year 2025-26


Digital communication strategy, a 6 ECTS course offered in the expert course in Social Networks Strategy and Digital Communication, provides students with the fundamental knowledge and skills on the strategic plan of social media and digital communication. the course focuses, under an eminently practical approach, on the implementation of social media plans, with emphasis on the creation and development of social networks, advertising campaigns on social networks and search engine optimization.

 

 

Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2025-26

EXPERTO EN REDES SOCIALES, ESTRATEGIA Y COMUNICACIÓN DIGITAL

 

General Competences

  • CG2 : Capacidad de trabajar en equipo y en la aplicación de técnicas innovadoras y dinámicas de la gestión de trabajo, de proyectos y de equipos.
  • CG4 : Aplicar al análisis de los problemas criterios profesionales basados en el manejo de instrumentos técnicos.

 

Specific Competences

  • CE1 : Integrarse en el área funcional de marketing de una empresa u organización pequeña, mediana o grande y desempeñar con soltura cualquier labor de gestión en ella encomendada.
  • CE3 : Conocer y comprender los conceptos básicos del marketing y la comercialización a través de Internet y de las nuevas tecnologías, y su vinculación con las estrategias de marketing globales de la empresa.
  • CE4 : Ser capaz de tomar decisiones relativas a las variables comerciales.
  • CE6 : Ser capaç d'analitzar i comprendre el comportament dels consumidors i els factors que influeixen en la seua conducta des de la perspectiva de màrqueting.

 

EXPERTO/A EN REDES SOCIALES, ESTRATEGIA Y COMUNICACIÓN DIGITAL

 

Skills/Skills

  • HD01 : Capacidad de organizarse y de organizar el trabajo de otros en diferentes ámbitos empresariales.
  • HD03 : Habilidad para realizar diagnósticos de la situación sobre el uso y aplicación de redes sociales y demás instrumentos de comunicación digital.

 

Skills/Competences

  • C01 : Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
  • C02 : That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ¿¿study
  • C03 : That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • C04 : That students know how to communicate their conclusions ¿and the ultimate knowledge and reasons that support them¿ to specialized and non-specialized audiences in a clear and unambiguous way.
  • C05 : That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
  • C07 : Capacidad de razonamiento crítico.
  • C10 : Capacidad para analizar y aplicar conceptos propios de las redes sociales como instrumentos de comunicación comercial.
  • C11 : Capacidad para diseñar estrategias de comunicación digital que fomenten la eficiencia, la innovación y la flexibilidad y que sean capaces de responder a necesidades de comunicación.
  • C12 : Capacidad para plantear y detectar oportunidades de negocio online y emprender negocios online de manera autónoma.

 

 

 

Specific objectives stated by the academic staff for academic year 2025-26

- To know the evolution and current situation of the Internet as a media of communication.
- To design and develop a strategic plan for social networks.
- Know the different tools, actions and tactics offered by the online media for communication and branding.
- Understand the 2.0 philosophy and how communication on digital platforms should be adapted to it.
- Propose solutions to improve search engine positioning.

 

 

General

Code: 36342
Lecturer responsible:
Ramos Soler, Irene
Credits ECTS: 6,00
Theoretical credits: 1,20
Practical credits: 1,20
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 0,6
    Practical credits: 0,6
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.
  • Dept: MARKETING
    Area: MARKETING AND MARKET RESEARCH
    Theoretical credits: 0,6
    Practical credits: 0,6

Study programmes where this course is taught