Competencies and objectives

 

Course context for academic year 2025-26

La titulación y la mayoría de las materias específicas que la conforman se plantean, fundamentalmente, desde la perspectiva de la comunicación comercial. Pero existen otros ámbitos en las sociedades actuales cuyas tareas y funciones son eseciales en cualquier estado, como los gobiernos e instituciones públicas, las organizaciones políticas, las asociaciones ciudadanas o las organizaciones no gubernamentales, con un gran peso y representatividad. Resulta imprescindible, por tanto, el conocimiento y la gestión de la comunicaciónn todos estos ámbitos.

De esta perspectiva, la asignatura Comunicación Política y de Interés Social tiene como objetivo dotar al alumno de una visión global y crítica que le permita ampliar su conocimiento y preparación en otras formas de comunicación no estrictamente comerciales, lo que ampliará sus posibilidades para desarrollar su carrera profesional en una amplia variedad de instituciones y organizaciones, tanto públicas como privadas, contando para ello con una sólida base de conocimientos sobre comunicación política y de utilidad pública.

 

 

Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2025-26

UA Basic Transversal Competences

  • CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG3 : Basic understanding of the field of study.
  • CG6 : Oral and written communication in one's native language.
  • CG9 : Decision making.

 

General Competences:>>Interpersonal

  • CG11 : Interpersonal relationship skills.
  • CG12 : Recognition of diversity and multiculturalism.
  • CG13 : Ethical commitment.
  • CG14 : Abilities for criticism and self-criticism.

 

General Competences:>>Systematic

  • CG15 : Capacity to learn.
  • CG16 : Capacity to adapt to new situations.
  • CG17 : Capacity to create new ideas (creativity).

 

Specific Competences:>>Knowledge (theoretical)

  • CES1 : Understand and analyse the processes of communication and information of the development of specific models and their diachronic evolution.
  • CES30 : Study the evolution of the industrial, social and aesthetic factors that affect the transformations of the elements, forms and processes of persuasive communication.
  • CES31 : Understand the state of the world and its cultural manifestations, as well as their evolution, seeking the reflection of its basic paradigms (political, economic and cultural) in advertising and public relations.
  • CES32 : Study and reflect on the interrelationships of commercial and non-commercial communication with the context, paying special attention to the influence that communication may have on the transformation of industrial, social and aesthetic parameters.

 

Specific Competences:>>Professional (practical)

  • CE1 : Capacity to understand global communication and information processes.
  • CE29 : Capacity for the objective analysis of reality and the extraction of valid considerations.
  • CE38 : Ability to understand and explain the concept of advertising and public relations and their relationship with certain discursive models, as well as the influence of these transformations on their present characteristics.
  • CE49 : Master the resources and skills needed to design commercial and non-commercial campaigns and promotional activities.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2025-26

No data

 

 

General

Code: 22540
Lecturer responsible:
Sala Díez, Inmaculada
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: Communication and Social Psychology
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught