Competencies and objectives

Provisional information. Pending approval by the University of Alicante Studies Planning & Training Actions Committee.

 

Course context for academic year 2024-25

The subject aims to make known all the phases of the sales process.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2024-25

MASTER EN DIRECCIÓN Y GESTIÓN DE EMPRESAS

 

General Competences

  • CG1 : Poseer y comprender conocimientos que aporten una base u oportunidad de ser originales en el desarrollo y/o aplicación de ideas.

 

Specific Competences

  • CE2 : Capacidad para analizar y aplicar conceptos, principios y técnicas para el diseño y puesta en marcha de un plan de marketing de una organización.

 

EXPERTO EN TÉCNICAS AVANZADAS DE DIRECCIÓN Y GESTIÓN DE EMPRESAS

 

General Competences

  • CG1 : Poseer y comprender conocimientos que aporten una base u oportunidad de ser originales en el desarrollo y/o aplicación de ideas.

 

Specific Competences

  • CE2 : Capacitat per a analitzar i aplicar conceptes, principis i tècniques per al disseny i engegada d'un pla de màrqueting d'una organització.

 

MÁSTER DE FORMACIÓN PERMANENTE EN DIRECCIÓN Y GESTIÓN DE EMPRESAS

 

Skills/Skills

  • HD1 : That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ¿¿study
  • HD2 : That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • HD5 : Capacidad para analizar y aplicar conceptos, principios y técnicas para el diseño y puesta en marcha de un plan de marketing de una organización.

 

Conocimientos/Contenidos

  • CON1 : Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
  • CON2 : Poseer y comprender conocimientos que aporten una base u oportunidad de ser originales en el desarrollo y/o aplicación de ideas.

 

Skills/Competences

  • C1 : That students know how to communicate their conclusions ¿and the ultimate knowledge and reasons that support them¿ to specialized and non-specialized audiences in a clear and unambiguous way.
  • C2 : That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

 

EXPERTO/A EN TÉCNICAS AVANZADAS DE DIRECCIÓN Y GESTIÓN DE EMPRESAS

 

Skills/Skills

  • HD1 : That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ¿¿study
  • HD2 : That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • HD5 : Capacidad para analizar y aplicar conceptos, principios y técnicas para el diseño y puesta en marcha de un plan de marketing de una organización.

 

Conocimientos/Contenidos

  • CON1 : Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
  • CON2 : Poseer y comprender conocimientos que aporten una base u oportunidad de ser originales en el desarrollo y/o aplicación de ideas.

 

Skills/Competences

  • C1 : That students know how to communicate their conclusions ¿and the ultimate knowledge and reasons that support them¿ to specialized and non-specialized audiences in a clear and unambiguous way.
  • C2 : That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

 

 

 

Specific objectives stated by the academic staff for academic year 2024-25

To know all phases of the sales process.

 

 

General

Code: 36428
Lecturer responsible:
González Ramirez, Maria De Los Reyes
Credits ECTS: 3,50
Theoretical credits: 1,40
Practical credits: 0,00
Distance-base hours: 2,10

Departments involved

  • Dept: COMPANY ORGANISATION
    Area: COMPANY ORGANISATION
    Theoretical credits: 1,4
    Practical credits: 0
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.
  • Dept: I. U. D'INVESTIGACIONS TURISTIQUES (10.17)
    Area: UNIVERSITAT D'ALACANT (CURSOS D'ESPECIALITZACIÓ - CONTINUA)
    Theoretical credits: 0
    Practical credits: 0

Study programmes where this course is taught