Competencies and objectives

Provisional information. Pending approval by the University of Alicante Studies Planning & Training Actions Committee.

 

Course context for academic year 2024-25

This subject is the first and introductory to the rest of the Master's in Business Management.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2024-25

MASTER EN DIRECCIÓN Y GESTIÓN DE EMPRESAS

 

General Competences

  • CG5 : Que los estudiantes posean las habilidades de aprendizaje que les permitan continuar estudiando de un modo que habrá de ser en gran medida autodirigido o autónomo.

 

Specific Competences

  • CE1 : Capacidad para gestionar los negocios empresariales desde una perspectiva internacional.
  • CE4 : Comprender y calificar situaciones en el ámbito de aplicación de los tributos así como aplicar los conocimientos y habilidades para la solución de cuestiones o problemas tributarios.

 

EXPERTO EN DIRECCIÓN Y GESTIÓN DE EMPRESAS

 

General Competences

  • CG5 : Que los estudiantes posean las habilidades de aprendizaje que les permitan continuar estudiando de un modo que habrá de ser en gran medida autodirigido o autónomo.

 

Specific Competences

  • CE1 : Capacidad para gestionar los negocios empresariales desde una perspectiva internacional.
  • CE4 : Comprendre i qualificar situacions en l'àmbit d'aplicació dels tributs així com aplicar els coneixements i habilitats per a la solució de qüestions o problemes tributaris.

 

MÁSTER DE FORMACIÓN PERMANENTE EN DIRECCIÓN Y GESTIÓN DE EMPRESAS

 

Skills/Skills

  • HD1 : That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ¿¿study
  • HD2 : That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • HD4 : Capacidad para gestionar los negocios empresariales desde una perspectiva internacional.
  • HD7 : Comprender y calificar situaciones en el ámbito de aplicación de los tributos así como aplicar los conocimientos y habilidades para la solución de cuestiones o problemas tributarios.

 

Conocimientos/Contenidos

  • CON1 : Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context

 

Skills/Competences

  • C1 : That students know how to communicate their conclusions ¿and the ultimate knowledge and reasons that support them¿ to specialized and non-specialized audiences in a clear and unambiguous way.
  • C2 : That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
  • C5 : Que los estudiantes posean las habilidades de aprendizaje que les permitan continuar estudiando de un modo que habrá de ser en gran medida autodirigido o autónomo.

 

EXPERTO/A EN DIRECCIÓN Y GESTIÓN DE EMPRESAS

 

Skills/Skills

  • HD1 : That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ¿¿study
  • HD2 : That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • HD4 : Capacidad para gestionar los negocios empresariales desde una perspectiva internacional.
  • HD7 : Comprender y calificar situaciones en el ámbito de aplicación de los tributos así como aplicar los conocimientos y habilidades para la solución de cuestiones o problemas tributarios.

 

Conocimientos/Contenidos

  • CON1 : Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context

 

Skills/Competences

  • C1 : That students know how to communicate their conclusions ¿and the ultimate knowledge and reasons that support them¿ to specialized and non-specialized audiences in a clear and unambiguous way.
  • C2 : That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
  • C5 : Que los estudiantes posean las habilidades de aprendizaje que les permitan continuar estudiando de un modo que habrá de ser en gran medida autodirigido o autónomo.

 

 

 

Specific objectives stated by the academic staff for academic year 2024-25

1. Examine the various tools that the company can use to carry out a strategic analysis, both external and internal.
2. Understand the concept of competitive advantage and the strategies that a company can develop to create and maintain it.
3. Distinguish the different corporate strategies through which a company can determine its scope or field of activity.
4. Know the alternative ways to develop business strategies.
5. Propose a useful tool for the implementation of strategies in the company: the scorecard.

 

 

General

Code: 36422
Lecturer responsible:
González Ramirez, Maria De Los Reyes
Credits ECTS: 3,00
Theoretical credits: 1,20
Practical credits: 0,00
Distance-base hours: 1,80

Departments involved

  • Dept: COMPANY ORGANISATION
    Area: COMPANY ORGANISATION
    Theoretical credits: 1,2
    Practical credits: 0
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.
  • Dept: I. U. D'INVESTIGACIONS TURISTIQUES (10.17)
    Area: UNIVERSITAT D'ALACANT (CURSOS D'ESPECIALITZACIÓ - CONTINUA)
    Theoretical credits: 0
    Practical credits: 0

Study programmes where this course is taught