Competencies and objectives

 

Course context for academic year 2024-25

Nowdays, the application and use of advanced software tools, communication networks, and new information and communication technologies are fundamental to the success of tourism companies and destinations.

In this course, we will focus on three specific competencies: understanding the application and use of advanced software tools for tourism management and planning, understanding the application and use of communication networks in the management of tourism companies and destinations, and understanding the application and use of new information and communication technologies for decision-making, goal-setting, strategy development, and commercial policy in tourism companies.

Acquiring these competencies is essential for professionals in the tourism sector who seek to excel in an increasingly competitive market. With these tools, they will be able to make informed and strategic decisions to improve the efficiency, quality, and profitability of their tourism companies and destinations.

Throughout the program, participants will learn how to apply these competencies in the specific context of the tourism sector and how to use them to address the challenges and opportunities presented by today's tourism market. We hope that upon completing the program, participants will feel prepared to lead and transform the tourism sector through the application of these advanced competencies in tourism management and planning.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2024-25

General Competences acquired at University of Alicante (CGUA)

  • CGUA2 : Be able to use basic ICT tools at user level.

 

Specific Competences (CE)

  • CE10 : Manage financial resources.
  • CE11 : Define commercial goals, strategies and policies.
  • CE12 : Manage different kinds of tourist organisations.
  • CE18 : Identify and manage tourist areas and destinations.
  • CE24 : Analyse and use information and communication technologies (ICT) in the different fields of the tourist sector.
  • CE26 : Plan and manage the human resources of tourist organisations.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2024-25

  • To know the main advanced software tools for tourism management and planning, as well as their practical application in the tourism industry.
  • To develop practical skills in the use of these tools, so that students can apply them in the management of tourism companies and destinations.
  • To identify the role of communication networks in the management of tourism companies and destinations, and understand how these networks can be used to improve efficiency and effectiveness in tourism management.
  • To become familiar with new information and communication technologies in the tourism industry, and understand how they can be used to make decisions, define objectives, strategies, and commercial policies in tourism companies.
  • To develop practical skills in the application of these technologies in tourism management, so that students can apply them in decision-making and the definition of strategies and commercial policies in tourism companies. a good knowledge on the functioning a feature of the most relevant technological devices for the e-commerce activities.

 

 

 

General

Code: 23753
Lecturer responsible:
PERNIAS PECO, PEDRO AGUSTIN
Credits ECTS: 6,00
Theoretical credits: 0,00
Practical credits: 2,40
Distance-base hours: 3,60

Departments involved

  • Dept: LANGUAGES AND COMPUTING SYSTEMS
    Area: LANGUAGES AND COMPUTING SYSTEMS
    Theoretical credits: 0
    Practical credits: 2,4
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught