General Competences:>>Instrumental

• CG1 : Capacity to analyse and synthesise.
• CG2 : Capacity to put theoretical knowledge into practice.
• CG4 : Basic understanding of the profession.
• CG6 : Oral and written communication in one's native language.
• CG8 : Basic computer skills.
• CG9 : Decision making.

General Competences:>>Interpersonal

• CG10 : Ability to work in interdisciplinary teams.
• CG11 : Interpersonal relationship skills.
• CG12 : Recognition of diversity and multiculturalism.
• CG13 : Ethical commitment.
• CG14 : Abilities for criticism and self-criticism.

General Competences:>>Systematic

• CG15 : Capacity to learn.
• CG16 : Capacity to adapt to new situations.
• CG17 : Capacity to create new ideas (creativity).

Specific Competences:>>Professional (practical)

• CE14 : Capacity and ability to act as communications professionals, especially in advertising and public relations, according to the requirements laid down as knowledge and competences for each profile.
• CE15 : Ability to recognise and use basic professional terminology.
• CE17 : Habilidad para adaptarse a los objetivos organizacionales.
• CE27 : Ability to manage time and capacity for organisation and temporalisation of tasks.
• CE29 : Capacity for the objective analysis of reality and the extraction of valid considerations.
• CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
• CE41 : Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
• CE45 : Capacity to understand and interpret the context and adapt to change.