Competencies and objectives

 

Course context for academic year 2023-24

Level: B1 according to Common European Framework.

Objective: Study and practice of specific terms and vocabulary in Advertising and Public Relations.

Review of B1 grammar structures.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2023-24

UA Basic Transversal Competences

  • CGUA1 : Comprendre i expressar-se en un idioma estranger en el seu àmbit disciplinar.

 

General Competences:>>Instrumental

  • CG2 : Capacitat de posar en pràctica coneixements.
  • CG5 : Coneixement d'una segona llengua.

 

Specific Competences:>>Knowledge (theoretical)

  • CES31 : Coneixement de l'estat del món i de les seues manifestacions culturals, així com de la seua evolució, buscant el reflex dels seus paràmetres bàsics (polítics, econòmics i culturals) en la publicitat i les relacions públiques.

 

Specific Competences:>>Professional (practical)

  • CE15 : Destreses per a reconèixer i utilitzar la terminologia professional bàsica.
  • CE40 : Capacitat per a comunicar-se amb fluïdesa i riquesa en el context professional (oralment i per escrit).
  • CE48 : Capacitat per a interpretar les implicacions i efectes culturals de la comunicació publicitària i les relacions públiques.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2023-24

Scope of this subject:
Study and practice of specific terms and vocabulary in Advertising and Public Relations.

Oral communication strategies: telephone calls, meetings, interviews, etc.

Written communication strategies: letters, briefs, advertising campaigns, etc.

Study and review of B1 grammar structures.

 

 

General

Code: 22535
Lecturer responsible:
PACHECO BALDO, ROSA MARIA
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: ENGLISH STUDIES
    Area: ENGLISH STUDIES
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught