Competencies and objectives

 

Course context for academic year 2023-24

The main objective of the degree in Business Administration and Management is to train professionals capable of performing management, advisory and evaluation tasks in productive organizations. These tasks can be developed in the global scope of the organization or in any of its functional areas: production, human resources, financing, marketing, administration or accounting. As far as this course is concerned, it is a continuation of the course Strategic Business Management I, taught in the first semester. These subjects aim to offer a general vision of the company from the perspective of its top management. Specifically, the course "Strategic Business Management II deals with the study of strategy formulation at the corporate level, as well as the implementation phase. Regarding the coordination of this subject within the academic structure of the degree, the subject of Strategic Business Management II deepens in concepts exposed in the subjects of Fundamentals of Business Economics, Operations Management and Organization Design. In addition, this course will develop topics that students will need to master in order to take advantage of the courses of Business Creation, Human Resources Management, Strategy and International Management of the Company, and Quality and Environmental Management.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2023-24

General Competences (CG)

  • CG1 : Capacitat per a la recerca i anàlisi d'informació.
  • CG2 : Capacitat de treballar en equip.
  • CG3 : Capacitat d'aprenentatge autònom.
  • CG4 : Aplicar a l'anàlisi dels problemes criteris professionals basats en la utilització d'instruments tècnics.
  • CG5 : Capacitat per a la presa de decisions aplicant els coneixements a la pràctica.
  • CG6 : Derivar de les dades informació rellevant impossible de reconèixer per no professionals.
  • CG7 : Compromís ètic i responsabilitat social en el treball, respectant el medi ambient, coneixent i comprenent la importància del respecte als drets fonamentals, a la igualtat d'oportunitats entre homes i dones, a l'accessibilitat universal per a les persones amb discapacitat i al respecte als valors propis d'una cultura de pau i valors democràtics.
  • CG8 : Analitzar els problemes amb raonament crític, sense prejudicis, amb precisió i rigor.
  • CG9 : Capacitat de síntesi.

 

General Competences acquired at University of Alicante (CGUA)

  • CGUA3 : Capacitat de comunicació oral i escrita.

 

Specific Competences (CE)

  • CE1 : Gestionar i administrar una empresa o organització petita, mitjana o gran, entenent la seua localització competitiva i institucional i identificant les seues fortaleses i debilitats.
  • CE15 : Preparar la presa de decisions en empreses i organitzacions, especialment en els nivells operatiu i tàctic.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2023-24

Specific objectives specified by the Faculty
Be able to have a global approach to the company.

Learning outcomes (training objectives)
To understand the delimitation of the field of activity as a determinant of competitive advantage. To broaden the analysis of competitive advantage in the international context. To formulate and implement the most appropriate corporate strategies and their development paths. Diagnose and solve problems at the corporate level of the company. Connect the different strategic decision levels of a company. Identify the main elements of strategic implementation and control.

 

 

General

Code: 22029
Lecturer responsible:
Marco Lajara, Bartolomé
Credits ECTS: 6,00
Theoretical credits: 1,20
Practical credits: 1,20
Distance-base hours: 3,60

Departments involved

  • Dept: COMPANY ORGANISATION
    Area: COMPANY ORGANISATION
    Theoretical credits: 1,2
    Practical credits: 1,2
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught