Competencies and objectives

Provisional information. Pending review by the responsible person.

 

Course context for academic year 2021-22

El módulo Gestión de ingresos I es un módulo eminentemente práctico ya que su aplicación en la realidad requiere de cierta destreza realizando cálculos , a través de diversos softwares más o menos avanzados, para tomar decisiones hacia la optimización de los ingresos del hotel.

 

 

Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2021-22

EXPERT IN COMMERCIAL MANAGEMENT

 

General Competences

  • CG2 : Dirigir y gestionar un hotel mejorando su rentabilidad
  • CG4 : Optimizar los ingresos del hotel comercializando correctamente sus servicios

 

Specific Competences

  • CE5 : Realizar un plan de marketing hotelero

 

MASTER IN HOTEL MANAGEMENT

 

General Competences

  • CG2 : Dirigir y gestionar un hotel mejorando su rentabilidad
  • CG4 : Optimizar los ingresos del hotel comercializando correctamente sus servicios

 

Specific Competences

  • CE5 : Realizar un plan de marketing hotelero

 

EXPERTO/A EN DIRECCIÓN COMERCIAL DE HOTELES

 

Skills/Skills

  • HD1 : That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
  • HD3 : Realizar un plan de marketing hotelero

 

Conocimientos/Contenidos

  • CON1 : Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context

 

Skills/Competences

  • C1 : That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ¿¿study
  • C2 : That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • C3 : That students know how to communicate their conclusions ¿and the ultimate knowledge and reasons that support them¿ to specialized and non-specialized audiences in a clear and unambiguous way.
  • C5 : Dirigir y gestionar un hotel mejorando su rentabilidad
  • C7 : Optimizar los ingresos del hotel comercializando correctamente sus servicios

 

 

 

Specific objectives stated by the academic staff for academic year 2021-22

No data

 

 

General

Code: 79045
Lecturer responsible:
De Juana Espinosa, Susana Amalia
Credits ECTS: 2,00
Theoretical credits: 0,40
Practical credits: 0,40
Distance-base hours: 1,20

Departments involved

  • Dept: COMPANY ORGANISATION
    Area: COMPANY ORGANISATION
    Theoretical credits: 0,2
    Practical credits: 0
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.
  • Dept: MARKETING
    Area: MARKETING AND MARKET RESEARCH
    Theoretical credits: 0,2
    Practical credits: 0,4
  • Dept: I. U. D'INVESTIGACIONS TURISTIQUES (10.17)
    Area: UNIVERSITAT D'ALACANT (CURSOS D'ESPECIALITZACIÓ - CONTINUA)
    Theoretical credits: 0
    Practical credits: 0

Study programmes where this course is taught