Competencies and objectives
Course context for academic year 2021-22
La presente asignatura figura como optativa dentro de las especialidades de MARKETING E INTERNACIONAL BUSSINES, dentro de la titulación de Grado de dirección y Administración de empresas; analiza el entorno internacional y sus variaciones y determinadas técnicas de toma de decisiones estratégicas, en función del estudio previo y del comportamiento de las variables que componen el marketing Mix; es conveniente previamente haber superado las asignaturas de Grado de Introducción al Marketing( 1º Grado de ADE), Investigación comercial(2º Grado de ADE) y Dirección de Marketing(3ª de Grado de ADE).
Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2021-22
General Competences (CG)
- CG1 : Capacity to find and analyse information.
- CG2 : Capacity to work in a team.
- CG3 : Capacity for self-learning.
- CG5 : Capacity to take decisions by applying acquired knowledge to practical situations.
General Competences acquired at University of Alicante (CGUA)
- CGUA3 : Capacity for oral and written communication.
Specific Competences (CE)
- CE5 : Redactar proyectos de gestión global o de áreas funcionales de la empresa.
- CE7 : Ser capaz de aplicar diversos instrumentos técnicos de marketing e investigación comercial al análisis de la empresa en su entorno.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2021-22
No data
General
Code:
22045
Lecturer responsible:
Beltran Martínez, Emilio
Credits ECTS:
6,00
Theoretical credits:
1,50
Practical credits:
0,90
Distance-base hours:
3,60
Departments involved
-
Dept:
MARKETING
Area: MARKETING AND MARKET RESEARCH
Theoretical credits: 1,5
Practical credits: 0,9
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record.
Study programmes where this course is taught
-
DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
Course type: OPTIONAL (Year: 4)