General Competences

• CG1 : Dirigir cualquiera de los departamentos de un hotel eficazmente
• CG4 : Optimizar los ingresos del hotel comercializando correctamente sus servicios

Specific Competences

• CE5 : Realizar un plan de marketing hotelero
• CE6 : Conocer las diferente herramientas de Marketing online

General Competences

• CG1 : Dirigir cualquiera de los departamentos de un hotel eficazmente
• CG4 : Optimizar los ingresos del hotel comercializando correctamente sus servicios

Specific Competences

• CE5 : Realizar un plan de marketing hotelero
• CE6 : Conocer las diferente herramientas de Marketing online

Skills/Skills

• HD1 : That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
• HD3 : Realizar un plan de marketing hotelero

Conocimientos/Contenidos

• CON1 : Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context

Skills/Competences

• C1 : That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ¿¿study
• C2 : That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
• C3 : That students know how to communicate their conclusions ¿and the ultimate knowledge and reasons that support them¿ to specialized and non-specialized audiences in a clear and unambiguous way.
• C4 : Dirigir cualquiera de los departamentos de un hotel eficazmente
• C7 : Optimizar los ingresos del hotel comercializando correctamente sus servicios