Competencies and objectives

 

Course context for academic year 2014-15

“Audio-visual Media Production” is part of the 9th module “Knowledge and
techniques applied to advertising communication”. By following this course you
will achieve these skills, abilities and competences: (1) to manage and
implement the film-making and production processes, (2) to identify and
appreciate realism, classicism and formalism styles, (3) to reflect on the
relationship between form and content.

 

 

Learning outcomes / Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2014-15

General Competences:>>Instrumental

  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG3 : Basic understanding of the field of study.
  • CG4 : Basic understanding of the profession.
  • CG9 : Decision making.

 

General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.
  • CG13 : Ethical commitment.
  • CG14 : Abilities for criticism and self-criticism.

 

General Competences:>>Systematic

  • CG15 : Capacity to learn.
  • CG16 : Capacity to adapt to new situations.
  • CG17 : Capacity to create new ideas (creativity).

 

Specific Competences:>>Knowledge (theoretical)

  • CES34 : Theoretical and practical understanding of production and implementation in printed, audiovisual and hypermedia format.

 

Specific Competences:>>Professional (practical)

  • CE35 : Capacity and ability to give messages a creative form.
  • CE36 : Capacity and ability to create, design and develop graphic elements, images, symbols and text.
  • CE39 : Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
  • CE47 : Capacity to differentiate and interpret the different artistic, aesthetic and cultural movements and their presence as regards advertising communication and public relations.
  • CE50 : Capacity to understand and use the technological tools of the sector, both at equipment level and computer and audiovisual applications.
  • CE51 : Capacity to communicate effectively with the producer and explain the conceptual and strategic needs to be implemented using all technical options.
  • CE53 : Capacity to communicate effectively with the producer and explain the conceptual and strategic needs to be implemented using all technical options.
  • CE54 : Directing skills to implement the execution.
  • CE56 : Ability to make commercial and institutional videos.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2014-15

 

 

General

Code: 22529
Lecturer responsible:
Ortiz Díaz-Guerra, María Jesús
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: Communication and Social Psychology
    Area: Audiovisual Communication and Advertising
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught