Competencies and objectives

 

Course context for academic year 2013-14

Los nuevos yacimientos de empleo en el Sector turístico, se encuentran en la vertiente de organización de eventos y uso adecuado de protocolo, precisamente por la potencia comunicativa y experiencial que el evento representa. Los eventos contribuyen a la creación de marca ciudad y marca territorio y profesionales formados en la materia, con capacidad para la diplomacia pública son el perfil demandado en la actualidad.

 

 

Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2013-14

General Competences acquired at University of Alicante (CGUA)

  • CGUA2 : Be able to use basic ICT tools at user level.
  • CGUA4 : Be able to commit oneself ethically with sustainability, fundamental rights, equality of men and women, the principles of equal opportunity and universal accessibility for the disabled, as well as the values of a peaceful, democratic culture.

 

Specific Competences (CE)

  • CE11 : Define commercial goals, strategies and policies.
  • CE13 : Master communication techniques.
  • CE24 : Analyse and use information and communication technologies (ICT) in the different fields of the tourist sector.
  • CE28 : Understand the objectives, strategies and public instruments of planning.
  • CE3 : Understand the dynamic and evolutionary nature of tourism in the new leisure society.
  • CE30 : Understand the main initiatives for optimising and promoting the cultural heritage.
  • CE8 : Evaluate tourist potential and the prospective analysis of exploiting it.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2013-14

Al finalizar la asignatura alumnos y alumnas deberán ser capaces de

  • Definir con claridad y ubicar epistemológicamente los conceptos de protocolo, ceremonial,  organización de eventos, comunicación, diplomacia pública, diplomacia pública, turismo, ocio, patrimonio, desarrollo local y marca ciudad.
  • Comprender la visión antropológica cultural para la organización de eventos y aplicación correcta de ceremonial y del RD de protocoloco.
  • Planificar y organizar correctamente un evento y gestionar correctamente su comunicación off line y on line.
  • Interiorizar el valor del grado en turismo y planificar el desarrollo de su carrera profesional.

 

 

 

 

General

Code: 23662
Lecturer responsible:
Torres Valdés, Rosa Mª
Credits ECTS: 6,00
Theoretical credits: 1,60
Practical credits: 0,80
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 1,6
    Practical credits: 0,8
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught