Competencies and objectives

 

Course context for academic year 2012-13

No data

 

 

Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2012-13

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.
  • CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG8 : Basic computer skills.
  • CG9 : Decision making.

 

General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.

 

General Competences:>>Systematic

  • CG17 : Capacity to create new ideas (creativity).

 

Specific Competences:>>Knowledge (theoretical)

  • CES23 : Understand the processes for preparing and analysing advertising messages and their codes.
  • CES25 : Understand how creative departments work: writing, art direction and production.

 

Specific Competences:>>Professional (practical)

  • CE35 : Capacity and ability to give messages a creative form.
  • CE36 : Capacity and ability to create, design and develop graphic elements, images, symbols and text.
  • CE49 : Master the resources and skills needed to design commercial and non-commercial campaigns and promotional activities.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2012-13

No data

 

 

General

Code: 22533
Lecturer responsible:
No data
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught