General Competences:>>Instrumental

• CG1 : Capacity to analyse and synthesise.
• CG2 : Capacity to put theoretical knowledge into practice.
• CG3 : Basic understanding of the field of study.
• CG4 : Basic understanding of the profession.
• CG9 : Decision making.

General Competences:>>Interpersonal

• CG10 : Ability to work in interdisciplinary teams.

Specific Competences:>>Knowledge (theoretical)

• CES10 : Study the management of knowledge and the intangible assets of organisations and their communication programmes.
• CES12 : Study the department of communication in companies and institutions and the skills and techniques needed to manage them.
• CES13 : Understand the management of corporate communication in institutions and companies, both public and private.
• CES9 : Study the configuration of the public image of organisations.

Specific Competences:>>Professional (practical)

• CE16 : Capacidad y habilidad para identificar, valorar, gestionar y proteger los activos intangibles de la empresa.
• CE17 : Habilidad para adaptarse a los objetivos organizacionales.
• CE18 : Ability to manage the internal communications of companies.
• CE19 : Ability to identify, classify and communicate effectively with different audiences.
• CE20 : Capacity and ability to create, apply and audit communications plans.
• CE21 : Capacity and ability to act as experts in the strategic management of image, identity, culture and corporate social reputation of companies.
• CE26 : Capacity to take strategic decisions.
• CE29 : Capacity for the objective analysis of reality and the extraction of valid considerations.
• CE32 : Capacity for creativity and innovation: capacity to evolve towards the unknown, starting with a solid understanding of the project and strategy to be followed.
• CE36 : Capacity and ability to create, design and develop graphic elements, images, symbols and text.
• CE37 : Ability to innovate and develop new media and vehicles.
• CE54 : Directing skills to implement the execution.