UA Basic Transversal Competences

• CGUA2 : Be able to use basic ICT tools at user level.

General Competences:>>Instrumental

• CG3 : Basic understanding of the field of study.

General Competences:>>Systematic

• CG17 : Capacity to create new ideas (creativity).

Specific Competences:>>Knowledge (theoretical)

• CES21 : Theoretical and practical understanding of the elements, forms and processes of advertising discourses and other forms of communication and their evolution.
• CES22 : Understand the methods and techniques of creative thinking and its application to the communication process, especially advertising and public relations.

Specific Competences:>>Professional (practical)

• CE28 : Capacity for analysis, synthesis and critical judgement to help one conceptualise advertising and public relations messages.
• CE35 : Capacity and ability to give messages a creative form.
• CE36 : Capacity and ability to create, design and develop graphic elements, images, symbols and text.
• CE37 : Ability to innovate and develop new media and vehicles.
• CE47 : Capacity to differentiate and interpret the different artistic, aesthetic and cultural movements and their presence as regards advertising communication and public relations.