UA Basic Transversal Competences

• CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

General Competences:>>Instrumental

• CG1 : Capacity to analyse and synthesise.
• CG2 : Capacity to put theoretical knowledge into practice.
• CG3 : Basic understanding of the field of study.
• CG7 : Research skills.
• CG8 : Basic computer skills.
• CG9 : Decision making.

Specific Competences:>>Knowledge (theoretical)

• CES21 : Theoretical and practical understanding of the elements, forms and processes of advertising discourses and other forms of communication and their evolution.
• CES23 : Understand the processes for preparing and analysing advertising messages and their codes.
• CES30 : Study the evolution of the industrial, social and aesthetic factors that affect the transformations of the elements, forms and processes of persuasive communication.
• CES31 : Understand the state of the world and its cultural manifestations, as well as their evolution, seeking the reflection of its basic paradigms (political, economic and cultural) in advertising and public relations.

Specific Competences:>>Professional (practical)

• CE28 : Capacity for analysis, synthesis and critical judgement to help one conceptualise advertising and public relations messages.
• CE38 : Ability to understand and explain the concept of advertising and public relations and their relationship with certain discursive models, as well as the influence of these transformations on their present characteristics.
• CE39 : Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
• CE45 : Capacity to understand and interpret the context and adapt to change.
• CE47 : Capacity to differentiate and interpret the different artistic, aesthetic and cultural movements and their presence as regards advertising communication and public relations.
• CE48 : Capacity to interpret the cultural implications and effects of advertising communication and public relations.
• CE59 : Ability to select and apply the most appropriate analysis model for each object studied and research needs.