UA Basic Transversal Competences

• CGUA2 : Be able to use basic ICT tools at user level.
• CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

General Competences:>>Interpersonal

• CG10 : Ability to work in interdisciplinary teams.
• CG14 : Abilities for criticism and self-criticism.

General Competences:>>Systematic

• CG17 : Capacity to create new ideas (creativity).

Specific Competences:>>Knowledge (theoretical)

• CES19 : Understand the design and development of persuasive communication strategies.
• CES24 : Study the strategies and processes aimed at the creation, production and execution of advertising messages using the different vehicles and communications media.
• CES25 : Understand how creative departments work: writing, art direction and production.

Specific Competences:>>Professional (practical)

• CE32 : Capacity for creativity and innovation: capacity to evolve towards the unknown, starting with a solid understanding of the project and strategy to be followed.
• CE35 : Capacity and ability to give messages a creative form.