UA Basic Transversal Competences

• CGUA2 : Be able to use basic ICT tools at user level.
• CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

General Competences:>>Instrumental

• CG1 : Capacity to analyse and synthesise.
• CG2 : Capacity to put theoretical knowledge into practice.
• CG3 : Basic understanding of the field of study.
• CG6 : Oral and written communication in one's native language.
• CG7 : Research skills.
• CG8 : Basic computer skills.
• CG9 : Decision making.

General Competences:>>Interpersonal

• CG10 : Ability to work in interdisciplinary teams.
• CG11 : Interpersonal relationship skills.
• CG12 : Recognition of diversity and multiculturalism.
• CG13 : Ethical commitment.
• CG14 : Abilities for criticism and self-criticism.

General Competences:>>Systematic

• CG15 : Capacity to learn.
• CG16 : Capacity to adapt to new situations.
• CG17 : Capacity to create new ideas (creativity).

Specific Competences:>>Knowledge (theoretical)

• CES21 : Theoretical and practical understanding of the elements, forms and processes of advertising discourses and other forms of communication and their evolution.
• CES23 : Understand the processes for preparing and analysing advertising messages and their codes.
• CES24 : Study the strategies and processes aimed at the creation, production and execution of advertising messages using the different vehicles and communications media.

Specific Competences:>>Professional (practical)

• CE19 : Ability to identify, classify and communicate effectively with different audiences.
• CE29 : Capacity for the objective analysis of reality and the extraction of valid considerations.
• CE32 : Capacity for creativity and innovation: capacity to evolve towards the unknown, starting with a solid understanding of the project and strategy to be followed.
• CE39 : Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
• CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).