Specific Competences:>>Professional (practical)

• CE1 : Capacity to understand global communication and information processes.
• CE19 : Ability to identify, classify and communicate effectively with different audiences.
• CE21 : Capacity and ability to act as experts in the strategic management of image, identity, culture and corporate social reputation of companies.
• CE26 : Capacity to take strategic decisions.
• CE32 : Capacity for creativity and innovation: capacity to evolve towards the unknown, starting with a solid understanding of the project and strategy to be followed.
• CE37 : Ability to innovate and develop new media and vehicles.
• CE45 : Capacity to understand and interpret the context and adapt to change.
• CE46 : Capacity to interact with different audiences and society by applying synchronic and diachronic knowledge of the economic, social, cultural and demographic context.
• CE8 : Skills for the critical analysis of the different factors that make up the relationship between different communication companies, especially advertising and public relations, and their advertisers and/or audiences.