Competencies and objectives

 

Course context for academic year 2011-12

Fundamentos teóricos y conceptuales de la Publicidad. Panorama general de la disciplina en la actualidad,

diferenciando el concepto de Publicidad de otras formas de comunicación

persuasiva, examinando su dimensión económica y social. Estudio de la Publicidad como

actividad planificada y organizada. Estudio de los elementos que conforman el sistema

publicitario  y su estructura beneral básica.

 

 

Course competencies (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2011-12

UA Basic Transversal Competences

  • CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG3 : Basic understanding of the field of study.
  • CG4 : Basic understanding of the profession.
  • CG6 : Oral and written communication in one's native language.

 

General Competences:>>Interpersonal

  • CG11 : Interpersonal relationship skills.
  • CG14 : Abilities for criticism and self-criticism.

 

General Competences:>>Systematic

  • CG15 : Capacity to learn.

 

Specific Competences:>>Knowledge (theoretical)

  • CES4 : Theoretical-practical knowledge of advertising and public relations, their processes, organisational structures and diachronic evolution.

 

Specific Competences:>>Professional (practical)

  • CE14 : Capacity and ability to act as communications professionals, especially in advertising and public relations, according to the requirements laid down as knowledge and competences for each profile.
  • CE15 : Ability to recognise and use basic professional terminology.
  • CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
  • CE7 : Know how to identify and describe the main structural components of each sector involved in advertising communication and public relations.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2011-12

No data

 

 

General

Code: 22504
Lecturer responsible:
Ramos Soler, Irene
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught