UA Basic Transversal Competences

• CGUA2 : Be able to use basic ICT tools at user level.

General Competences:>>Instrumental

• CG2 : Capacity to put theoretical knowledge into practice.
• CG4 : Basic understanding of the profession.
• CG9 : Decision making.

General Competences:>>Interpersonal

• CG10 : Ability to work in interdisciplinary teams.

General Competences:>>Systematic

• CG16 : Capacity to adapt to new situations.

Specific Competences:>>Knowledge (theoretical)

• CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
• CES34 : Theoretical and practical understanding of production and implementation in printed, audiovisual and hypermedia format.

Specific Competences:>>Professional (practical)

• CE15 : Ability to recognise and use basic professional terminology.
• CE50 : Capacity to understand and use the technological tools of the sector, both at equipment level and computer and audiovisual applications.
• CE51 : Capacity to communicate effectively with the producer and explain the conceptual and strategic needs to be implemented using all technical options.
• CE52 : Analogue and digital skills and techniques for advertising and public relations.
• CE56 : Ability to make commercial and institutional videos.