Professor of Communication and Advertising at the University of Alicante. PhD in Information Sciences from the University of Navarra, with a thesis on the treatment of AIDS in the press, which resulted in the monograph "The reminder function of the media. Since then his research has focused on health communication, the reconstruction of social problems (with special attention to gender) and the foundations and ethics of communication. She has published more than fifty articles related to these topics in refereed journals, has written six monographs and manuals and has participated in more than twenty competitive projects (European, national and regional) related to these topics. She joined the Degree in Advertising and Public Relations at the University of Alicante (UA) in 1997. She is currently Professor of Ethics in Advertising and General Information Theory. She was academic secretary of the doctoral program of the Faculty of Economics and Business of the UA and has been teaching the Doctoral Program in Social Welfare and Inequality and Public Health at the university. She participates in several doctoral and master courses in other universities. She is director of the research group "COSOCO" (Communication and Knowledge Society) and member of the consolidated research group "Public Health" of the UA and of the High Performance Research Group in Media and Political Communication and the Public Policy Evaluation Group of the URJC. She has been a member of the Jury of Autocontrol Advertising and visiting professor at the University of Piura (Peru) at the Catholic University of Buenos Aires and visiting researcher at the IESE Business School and the City University of New York. She was a member of the Spanish Congress of Deputies from 2015 to 2019 when she resigned her seat due to ethical incompatibility with some of the procedures of her group.