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Plan de estudios: DEGREE IN ADVERTISING AND PUBLIC RELATIONS
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DEGREE IN ADVERTISING AND PUBLIC RELATIONS

Code:
 C154

Credits:
 240
 
Publication date:
 22/03/2012

Title:
 Undergraduate 3-5 years (ECTS)
 
Fee:
 17,60
 1st-registration credits
 

FIELD OF STUDY

Social and Legal Sciences

SYLLABUS

DEGREE IN ADVERTISING AND PUBLIC RELATIONS

TYPE OF EDUCATION

Face-to-face

LANGUAGE / S THAT IS OFFERED

Spanish

CENTRES WHERE IT IS TAUGHT

Faculty of Economics and Business

PROGRAMME JOINTLY SHARED WITH

Only taught at this university

EXAMINATION DATES

Enter the list of examination dates for this graduate programme.

SYLLABUS OFFERED

 

Legend: Not offeredNo teaching
FIRST YEAR
SECOND YEAR
THIRD YEAR
FOURTH YEAR

 

AIMS

 

The Degree course programme is aimed at providing Graduates in Advertising and Public Relations with the skills necessary to undertake professional practice, consistent with the needs and demands of society.

The fundamental objectives of the Degree in Advertising and Public Relations are:

  • To encourage a critical, analytical and interpretative approach, providing knowledge of the research techniques and working procedures necessary to transform client needs into effective communication solutions.
  • To facilitate the acquisition of a general, basic understanding of the main causes for success or failure in the professional communications world at present, and especially in relation to advertising and public relations.  Knowledge will always be specifically aimed at understanding the phenomenon of communication and its function in contemporary society, thus ensuring that the student acquires expertise regarding the social, cultural, political, economic and corporate contexts of the profession, and is capable of adapting his or her professional practice to these contexts in a responsible fashion.
  • To provide a thorough knowledge of all the inter-related elements which comprise communication systems, with particular reference to advertising and public relations, thus enabling students to apply them in the real world of organisations and to develop a strategic approach. This education will equip students for decision making and the implementation of coherent communication strategies, through effective creativity, subsequent assessment of results and the ability to reach the appropriate conclusions.
  • Graduates in Advertising and Public Relations should possess good communication skills, expressing themselves with coherence and correction in their professional practice: therefore, they should be articulate in the language/languages of their region, and in English.
  • Graduates will be equipped to design, plan and assess tasks and discourses pertaining to advertising and public relations communication in order to prepare communication campaigns.   Accordingly, they will also be conversant with the possibilities offered by the effective application of different technologies.  
  • Students in Advertising and Public Relations should possess a thorough understanding of the theories, categories and concepts which have had most influence on the different areas of research, development and innovation in corporate and institutional communication, in addition to comprehending the need for self-regulation from an ethical and socio-cultural standpoint.

These objectives are achieved through the acquisition of knowledge and skills, entailing an education in the following aspects:

  • An education in the Social Sciences, Humanities and Science and Technology, in order to attain basic contextual and cross-disciplinary expertise.
  • An education in Communication and Information Theory, Processes and Structures, in order to understand the fundamental theories and practices most frequently employed in models for the creation, production, planning, dissemination, reception and assessment of results, both of communication in general, and of advertising and public relations communication in particular.  The approach taken to this education is both industrial and cultural, thus providing an integrated understanding of the phenomenon of corporate and institutional communication.
  • Training in the areas of design and creation of communicative strategies, and development of communication policies, with the aim of attaining the ability to identify, manage and fulfil company needs, whether from the perspective of the advertiser’s communications department or that of a communications company.
  • Grounding in the communication possibilities and characteristics of all advertising media and formats, in order to design communication messages and campaigns.  Graduates should have the ability to analyse and select dissemination channels according to the communication strategy in question (whether traditional or non-traditional channels).
  • Training in the understanding and use of communication technologies in multimedia and hypermedia contexts, in order to apply these to advertising and public relations, and to develop new media.
  • Schooling in the ability to apply ethical standards of conduct to professional communication practice, through theoretical and practical knowledge of the professional codes of practice currently in force and the self-regulation standards of the profession,  in addition to developing an awareness of social and cultural responsibility in students.
  • Training in the capacity to adapt strategies and messages to communication objectives and the diverse public who inter-act with the organisation, through the application of specific communication tactics.
  • Instruction in the monitoring of all processes involved in professional practice, applying at all times the criteria of adaptation to the context and continuous innovation.
  • An introduction to research methodology and techniques in the context of corporate and institutional communication, and the acquisition of related teaching skills.

COMPETENCES


General Competences:

    Instrumental

    • CG1:Capacity to analyse and synthesise.
    • CG2:Capacity to put theoretical knowledge into practice.
    • CG3:Basic understanding of the field of study.
    • CG4:Basic understanding of the profession.
    • CG5:Understand a second language.
    • CG6:Oral and written communication in one's native language.
    • CG7:Research skills.
    • CG8:Basic computer skills.
    • CG9:Decision making.

    Interpersonal

    • CG10:Ability to work in interdisciplinary teams.
    • CG11:Interpersonal relationship skills.
    • CG12:Recognition of diversity and multiculturalism.
    • CG13:Ethical commitment.
    • CG14:Abilities for criticism and self-criticism.

    Systematic

    • CG15:Capacity to learn.
    • CG16:Capacity to adapt to new situations.
    • CG17:Capacity to create new ideas (creativity).

UA Basic Transversal Competences

  • CGUA1:Understand and express oneself in a foreign language in the discipline concerned.
  • CGUA2:Be able to use basic ICT tools at user level.
  • CGUA3:Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

Specific Competences:

    Knowledge (theoretical)

    • CES1:Understand and analyse the processes of communication and information of the development of specific models and their diachronic evolution.
    • CES2:Understand the mass media, their characteristics, typologies and problems.
    • CES3:Understand the psychosocial foundations of communication and information.
    • CES4:Theoretical-practical knowledge of advertising and public relations, their processes, organisational structures and diachronic evolution.
    • CES5:Study and analysis of the nature and interrelations between the subjects of persuasive communication (commercial and institutional): companies, institutions, advertising and public relations agencies, the media, vehicles and audiences.
    • CES6:Understand and analyse communications companies economically and socially, especially advertising and public relations companies.
    • CES7:Understand the basics of marketing.
    • CES8:Theoretical and practical understanding of management and direction of projects and public advertising and public relations communication companies.
    • CES9:Study the configuration of the public image of organisations.
    • CES10:Study the management of knowledge and the intangible assets of organisations and their communication programmes.
    • CES11:Understand the specific communication of financial markets and products.
    • CES12:Study the department of communication in companies and institutions and the skills and techniques needed to manage them.
    • CES13:Understand the management of corporate communication in institutions and companies, both public and private.
    • CES14:Analysis and selection of media and vehicles.
    • CES15:Understand planning techniques.
    • CES16:Study the techniques for purchasing and negotiating space.
    • CES17:Analyse and research audiences and evaluate the effectiveness of planning.
    • CES18:Develop the conceptual foundations of strategic management as applied to advertising communication.
    • CES19:Understand the design and development of persuasive communication strategies.
    • CES20:Understand and study communication processes and their specific techniques: positioning, segmentation, analysis procedures and measurement of effectiveness, etc.
    • CES21:Theoretical and practical understanding of the elements, forms and processes of advertising discourses and other forms of communication and their evolution.
    • CES22:Understand the methods and techniques of creative thinking and its application to the communication process, especially advertising and public relations.
    • CES23:Understand the processes for preparing and analysing advertising messages and their codes.
    • CES24:Study the strategies and processes aimed at the creation, production and execution of advertising messages using the different vehicles and communications media.
    • CES25:Understand how creative departments work: writing, art direction and production.
    • CES26:Study written, audiovisual and digital communication and information as a reference framework.
    • CES27:Understand the professional ethics and deontology of advertising, public relations and all other types of communication.
    • CES28:Understand the self-regulating processes of commercial and non-commercial communication.
    • CES29:Understand the legal code of advertising communication.
    • CES30:Study the evolution of the industrial, social and aesthetic factors that affect the transformations of the elements, forms and processes of persuasive communication.
    • CES31:Understand the state of the world and its cultural manifestations, as well as their evolution, seeking the reflection of its basic paradigms (political, economic and cultural) in advertising and public relations.
    • CES32:Study and reflect on the interrelationships of commercial and non-commercial communication with the context, paying special attention to the influence that communication may have on the transformation of industrial, social and aesthetic parameters.
    • CES33:Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
    • CES34:Theoretical and practical understanding of production and implementation in printed, audiovisual and hypermedia format.
    • CES35:Theoretical and practical understanding of the quantitative and qualitative research techniques in communication and applied statistics.
    • CES36:Study specific marketing techniques and decision-making methods in the field of communication in general and advertising and public relations in companies and institutions in particular.
    • CES37:Study the fundamentals of documentation for advertising and public relations professionals.

    Professional (practical)

    • CE1:Capacity to understand global communication and information processes.
    • CE2:Capacity and ability to design communication programmes according to different social and interpersonal means of communication.
    • CE3:Capacity to understand the psychological foundations of communication and information (perception, attention, memory, motivation, etc.).
    • CE4:Capacity to understand the psychosocial foundations (validity, attitudes, social interaction, etc.) of communication, paying special attention to the psychological foundations of persuasion (development and change in attitudes).
    • CE5:Capacity to use communications tools in conventional and non-conventional means.
    • CE6:Capacity to analyse and research with regard to advertising communication and public relations processes and structures.
    • CE7:Know how to identify and describe the main structural components of each sector involved in advertising communication and public relations.
    • CE8:Skills for the critical analysis of the different factors that make up the relationship between different communication companies, especially advertising and public relations, and their advertisers and/or audiences.
    • CE9:Capacity to capture the main variables that make up the roles of audiences and the public.
    • CE10:Capacity for economic and budgetary management in the different fields of communication.
    • CE11:Capacity to identify the aims of companies as regards their product type, as well as their distribution, price and communication.
    • CE12:Capacity to organise, execute and evaluate events, paying special attention to design, cost control and protocol.
    • CE13:Capacity to advise advertisers by analysing and interpreting their advertising communication and public relations needs.
    • CE14:Capacity and ability to act as communications professionals, especially in advertising and public relations, according to the requirements laid down as knowledge and competences for each profile.
    • CE15:Ability to recognise and use basic professional terminology.
    • CE16:Ability to identify, evaluate, manage and protect the intangible assets of the company.
    • CE17:Ability to adapt to organisational aims.
    • CE18:Ability to manage the internal communications of companies.
    • CE19:Ability to identify, classify and communicate effectively with different audiences.
    • CE20:Capacity and ability to create, apply and audit communications plans.
    • CE21:Capacity and ability to act as experts in the strategic management of image, identity, culture and corporate social reputation of companies.
    • CE22:Capacity and ability to exercise the functions carried out by the department and media centre.
    • CE23:Negotiation and administrative skills for purchasing conventional and non-conventional media and vehicles.
    • CE24:Ability to use the appropriate techniques and instruments for preparing media strategies.
    • CE25:Capacity to use measurement tools to interpret and forecast the effectiveness of media plans.
    • CE26:Capacity to take strategic decisions.
    • CE27:Ability to manage time and capacity for organisation and temporalisation of tasks.
    • CE28:Capacity for analysis, synthesis and critical judgement to help one conceptualise advertising and public relations messages.
    • CE29:Capacity for the objective analysis of reality and the extraction of valid considerations.
    • CE30:Skill using the different market and consumer research tools.
    • CE31:Ability to detect market opportunities.
    • CE32:Capacity for creativity and innovation: capacity to evolve towards the unknown, starting with a solid understanding of the project and strategy to be followed.
    • CE33:Ability to establish a relationship of trust, understanding, credibility and effective communication with the advertiser.
    • CE34:Capacity to programme specific communication actions, especially related to advertising and public relations, as well as measuring their results.
    • CE35:Capacity and ability to give messages a creative form.
    • CE36:Capacity and ability to create, design and develop graphic elements, images, symbols and text.
    • CE37:Ability to innovate and develop new media and vehicles.
    • CE38:Ability to understand and explain the concept of advertising and public relations and their relationship with certain discursive models, as well as the influence of these transformations on their present characteristics.
    • CE39:Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
    • CE40:Capacity to communicate fluently and richly in a professional context (orally and in writing).
    • CE41:Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
    • CE42:Capacity to implement the theoretical and practical knowledge of the ethics and deontology of advertising and public relations, as well as their legal framework.
    • CE43:Capacity to identify, analyse, handle and solve moral conflicts arising between subjects and objects of the commercial and non-commercial communication system, moving from an individual to a global view.
    • CE44:Skills, abilities and techniques for managing individuals, for team work and for assuming leadership in the field of commercial and non-commercial communication.
    • CE45:Capacity to understand and interpret the context and adapt to change.
    • CE46:Capacity to interact with different audiences and society by applying synchronic and diachronic knowledge of the economic, social, cultural and demographic context.
    • CE47:Capacity to differentiate and interpret the different artistic, aesthetic and cultural movements and their presence as regards advertising communication and public relations.
    • CE48:Capacity to interpret the cultural implications and effects of advertising communication and public relations.
    • CE49:Master the resources and skills needed to design commercial and non-commercial campaigns and promotional activities.
    • CE50:Capacity to understand and use the technological tools of the sector, both at equipment level and computer and audiovisual applications.
    • CE51:Capacity to communicate effectively with the producer and explain the conceptual and strategic needs to be implemented using all technical options.
    • CE52:Analogue and digital skills and techniques for advertising and public relations.
    • CE53:Capacity to communicate effectively with the producer and explain the conceptual and strategic needs to be implemented using all technical options.
    • CE54:Directing skills to implement the execution.
    • CE55:Advertising photography skills.
    • CE56:Ability to make commercial and institutional videos.
    • CE57:Capacity to interpret and analyse the Marketing Plan of organisations.
    • CE58:Capacity to design, execute and monitor the Marketing Plan of organisations.
    • CE59:Ability to select and apply the most appropriate analysis model for each object studied and research needs.
    • CE60:Ability to plan and execute research into communication, advertising and public relations.
    • CE61:Capacity to apply data acquisition, production and analysis techniques rigorously.
    • CE62:Capacity to apply data management techniques.
    • CE63:Ability to handle computer research applications for communication, advertising and public relations.

 

CREDIT STRUCTURE OF THE DEGREE COURSE

 

Subjects in the Degree in Advertising and Public Relations, each worth 6 European ECTS credits, are organised into semesters. Specifically, students are required to take 5 subjects each semester, to complete 30 credits per semester and 60 credits per year, for a total of 240 credits over four years.

In order to make the course compatible with other activities, students are allowed to take a part-time course consisting of 30 credits per academic year.


DISTRIBUTION OF CREDITS PER SUBJECT TYPE 


SUBJECT TYPE

CREDITS

Core (FB)

60

Compulsory (OB)

138

Optional (OP)

36

Final Project

6

Total Credits

240


GENERAL DESCRIPTION OF THE COURSE PROGRAMME 


Subjects on the Degree course have been divided into thirteen modules. The modules have been structured and the subjects distributed according to academic discipline. Each academic year is worth a total of 60 credits, 30 credits per semester. The course programme also takes into account the characteristics of each subject, so that all subjects dealing with fundamental theoretical and practical aspects of communication in general, and communication in advertising in particular, are taught in the first half of the Degree course (first and second years), whilst subjects corresponding specifically to communication in advertising and public relations are taught in the second half (third and fourth years).

Details of the modules are given below:

  1. Fundamentals of Communication and Communication Processes (36 credits - 6 subjects). This module comprises an introduction to the concept, process and structure of communication and group communication, during which the principle authors and basic models of group communication will be studied. An analysis will be carried out of the basic elements which influence communication processes, and the history and development of social communication media will be examined. This will include a study of those schools and models which form the framework of communication and group communication theories, scientific theories of communication and group communication, regulatory theories of group communication, and their effect on the same. In addition, communication as an interpersonal process will be examined, as will psychosocial models of communication, psychosocial processes, behaviour, attitudes and attitude change, communication and social influence, persuasive communication, psychosocial analysis of advertising communication and mass media communication. Once the above topics have been covered, mass communication messages will be studied and analysed critically as signs which are constructed and interpreted through codes and ascribed to classes, looking particularly at standardisation and innovation in the production of mass communication and culture. Finally, the module addresses the study and use of technology, analysing the forms, categories and characteristics of printed and electronic media and their expression, including the form and content of audiovisual media.
  2. Interaction between the Evolution of the Sociocultural Context and Communication (30 credits- 5 subjects). On the one hand, the module addresses epistemological and methodological tools for analysing social reality as a context for commercial and institutional communication, with an in-depth study of the realities of the contemporary world and the different dimensions which characterise each social system (economics, the ecosystem, politics, culture, technology, security, etc), together with the historical development and sociological perspectives (trends and future scenarios) of the same. On the other hand, the module addresses the study of sociological theories of art together with the most influential contemporary artistic trends, from the first avante-garde movement to the post-modern movement and the new technologies, looking particularly at the influence of art on contemporary sociocultural processes and the sociocultural purpose of contemporary art.  Taking a psychosocial approach, the direct and indirect processes of social influence will be examined, looking at advertising and the mass media, attitudes and attitude change, psychological principles, techniques and strategies in social influence, intragroup relations (conformity or the influence of the majority, minority influence, processes related to group productivity, group decision-making, leadership) and intergroup relations (social identity). Turning to historical development, the module includes an introduction to the study of the economic evolution of contemporary societies and the social and political movements which have shaped them, with particular reference to developments during the 20th century. This will be followed by an analysis of the most influential social and economic changes which occurred in Spain in the 20th century.
  3. Theory and History of Advertising and Public Relations (24 credits-4 subjects). This module comprises a study of the theoretical and conceptual bases of advertising and public relations, and provides a general overview of these disciplines today. A distinction will be drawn between the concept of advertising and other forms of persuasive communication, through an examination of its economic and social dimensions. Advertising and public relations will be approached as planned, organized activities, looking at the elements which comprise the basic general structure of advertising systems, and the historical development of advertising (forms, trends, and the professional sector) and public relations from their origins to the present day.  In addition, advertising communication will be studied and critically analysed as a characteristic message at the heart of mass communication which is endowed with its own codes, relating this to the study of consumption as a signifying practice.
  4. Structures, Techniques and Organisation of Communication in Advertising and Public Relations (48 credits- 8 subjects). The compulsory content of the module programme addresses the historical construction of strategy, including the fundamental concepts and the components of advertising strategy.  Once strategic concepts have been covered, it will be necessary to turn to a description and investigation of communication processes and the inter-relationship between the principle agents of advertising and public relations (advertisers, advertising and media agencies, public relations companies, media) and the advertising audience. Following on from this, optional subjects encompass, on the one hand, an analysis and investigation of the organisational structure of advertising and public relations companies, and their evolution over time, with particular reference to the present-day structure of communication companies, and on the other, the theoretical and practical aspects of managing and directing projects in communication companies, together with an analysis of the negotiating factors and processes which shape the relationship between the advertiser and the different communication companies. Likewise, the theoretical and practical aspects concerning design and implementation of a public relations programme in public and private organisations is addressed, together with a study of all stages in the process and the development of strategies facilitating the application of persuasive communication policies. Policies which, in turn, are essential in order to address the theoretical and practical aspects of the written, oral and visual techniques employed in public relations practice in these organisations, and which correspond to the tactical component of strategic planning in Public Relations. Representing a specific public relations technique, the study of protocol and its application in event management is of crucial interest in public and private organisation communication processes. In terms of the public, and specialized communications, political and social interest communication encompasses the concepts, actors and flow of said communication, the principle processes of public, institutional and political communication, electoral processes (including initiating electoral campaigns), and the basic principles behind developing and initiating social interest campaigns.
  5. Management of Corporate Communication, Image and other Intangibles (18 credits – 3 subjects). This comprises the theoretical and practical study of strategic global and comprehensive communication processes as intangible organisational assets, whether internal and external. Similarly, a theoretical and practical study is carried out of organisational corporate identity, the fundamental concepts behind strategic management of intangible organisational assets, strategic management of corporate image through communication, visual identity, social responsibility and the corporate context. The module concludes with a study of the theoretical and practical bases of researching, creating and managing brand image as an intangible organisational asset, together with an analysis of trends and innovation in relation to communication and brand names.
  6. Creativity in Advertising and Public relations (42 credits- 7 subjects). Firstly, this module addresses an understanding of the concept of creativity, of the existing explanatory theories and the kind of thinking which favours creative production. Secondly, advertising as a form of informative-persuasive communication is analysed, together with the implications for language. Thirdly, in accordance with its location in the course programme, the strategic processes which determine creative decisions are examined, together with the principle categories and resources which lead to conceptualization, understood as expression of the message and adaptation of the concepts involved to the different communication media.  As regards the optional subjects, these offer a more in-depth examination of the knowledge and skills necessary to improve communication efficiency through appropriate copywriting, visualization and composition, together with synergistic integration of the emerging, non-traditional forms of communication.
  7. Codes of Practice, Professional Self-Regulation and Legal Regulations (12 credits – 1 subject). Content includes, on the one hand, a study of the legal framework provided by Commercial Law as it pertains to advertising and public relations, looking at the basic institutions and statutes and the relationship between communication subjects (companies, institutions, advertising agencies and public relations companies) and the production and distribution of the product (advertising contracts). This also encompasses the study of the inter-relations between commercial communication and the market, including laws regulating competition, unfair competition, commercial advertising, the audiovisual and digital market, and the use of brands as an advertising tool. On the other hand, the above is complemented by the study of the ethical and institutional bases which regulate, from the point of view of professional conduct, the discourse and relationship between agents of strategic communication. Continuing in this vein, an understanding and the implementation of professional conduct is addressed, together with human resource management in advertising and public relations.
  8. Economics and the Advertising and Public Relations Company (18 credits – 3 subjects). The basic concepts behind economic theory are the object of study in this module, including economic activity, exchange and the market, demand, supply and price, time and risk, economic production and inter-dependence, competitive markets, monopolies and unfair competition, imperfect information, externalities, macro-magnitudes and indicators, economic growth and development, the public sector and economic policy, monetary policy, and regional, national and international economic contexts, Basic concepts in relation to marketing will also be examined, such as marketing and the commercial planning process, the commercial context of the company (macro- and micro-environments), the market and consumer behaviour, segmentation and positioning, “marketing-mix” strategy design, product decisions, price fixing strategies, distribution channels and communication strategies. Finally, the module focuses on advertising and public relations companies, in terms of their context, together with setting objectives, strategic direction of the company, human resource management and new company creation.
  9. Applied Knowledge and Techniques in Advertising Communication (48 credits – 8 subjects) This module comprises the study of the different morphological, dynamic and scaling elements which comprise the formal structure of an advertising image, together with the compositional principles governing syntax and artistic signification, and a theoretical and practical study of content and expressive form of audiovisual narratives in advertising messages. The module also includes the theoretical and practical study of different tools such as photographic, audio visual and graphic design techniques and processes in the production of advertising messages for printed and audiovisual media, together with post-production of digital images and sound for inclusion in audiovisual advertising.
  10. Applied Research and Management Techniques in Advertising and Public Relations. (24 credits – 4 subjects). This module will address social research and its application in the study of consumption and communication, introducing secondary sources of information and data collection using qualitative and quantitative techniques. In addition, students will study the analysis and selection of media in planning dissemination of advertising, audience analysis and research, media planning resources, media planning efficiency, and organisational structures for planning and buying media, Particular emphasis will be given, on the one hand, to a study of the process of market research (data collection, sampling, fieldwork, information analysis and report writing), market research applications (product research, prices and distribution), and advertising efficiency and assessment, and on the other, students will learn information retrieval, assessment and application strategies, principally using digital resources in contexts such as institutional, political, company, corporate and public communication, in addition to the application of the new communication and information technologies to advertising company management, and internal and external communication.
  11. Professional English for Advertising and Public Relations (6 credits – 1 subject). This module looks at professional English for communication purposes in public relations and advertising, comprising a theoretical and practical study of specific terminology and communicative styles in English in the context of advertising and public relations.
  12. Intern Work Experience (12 credits – 2 subjects). Intern Work Experience consists of student incorporation into professional practice, and the application of knowledge and skills acquired during the Degree course. Specific tasks will vary according to the post assigned to the Work Experience student. However, these tasks will in all cases be directly related to professional advertising practice in any of the profiles for which the Degree equips graduates.
  13. Final Project (6 credits – 1 subject). The Final Project implies the preparation and oral presentation of a research Project, which may comprise an empirical analysis or a review of the literature in order to determine the state of the art in any defined area. A list of tutors will be established from among the university teachers at the Centre, specifying the maximum number of projects each teacher will supervise. The tutor’s role will be to establish clearly with the student the subject and objectives of the final project, to supervise work in progress and to approve submission and oral presentation of the project. Final projects will be assessed by a Commission or Tribunal convened specifically for this purpose. Prior to evaluation for the final project, the student must provide evidence of ability in a foreign language. Among other forms of accreditation, the minimum necessary requirement at the University of Alicante is to have attained level B1 of the European Framework of Reference for Languages, and this requirement may be raised in the future.

LANGUAGE REQUIREMENT (IN A FOREIGN LANGUAGE)

Students who study an undergraduate degree at the University of Alicante must confirm a minimum level of B1 in a foreign language (a B2 is recommended) in order to obtain the diploma.  

The required language level is in accordance with the Common European Framework of Reference for Languages. 

The language accreditation requirement can be obtained previously or at any time during university studies. However, the language requirement will be necessary in order to be able to assess the final year project.

The different forms of obtaining such language requirement can be consulted in the additional information in this section.  

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LANGUAGE TEACHING COMPETENCE CERTIFICATE

Students who want to have a career in non-university teaching when they finish their studies are recommended to obtain the teaching competence certificate (Valencian and/or foreign languages).

This certificate can be obtained by taking specific itineraries in your university studies or by taking the UA teaching competence course in Valencian, German, French and English.

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FINAL YEAR PROJECT (TFG)

All the official undergraduate degrees must be completed by preparing and defending a final year project, which must be done in the final phase of the studies and be aimed at the assessment of competences associated to the degree.

The final year project must be an original, independent and personal work. The elaboration of it may by individual or coordinated. Each student will prepare this project under the supervision of a tutor, allowing students to show the received training content in an integrated many, as well as the acquired competences associated to the undergraduate degree.

In order to register in the final year project, students must comply with the requirements established in the “Regulations for continuation studies for students registered in undergraduate degrees at the University of Alicante”. Among the requirements established to be able to register in the final year project, a minimum of 168 credits must be passed in undergraduate degrees with a total of 240 credits, and a minimum of 228 credits in undergraduate degrees with a total of 300 credits or more.

In order for the final year project to be assessed, a B1 level of a foreign language (B2 is recommended) must be confirmed.

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Access routes

Procedure for applying for admission

Recommended applicant profile

Number of places and court notes

 

ACCESS ROUTES

 

Admission to this degree course is open to any applicant who meets one of the following entrance requirements:

1. HIGH SCHOOL DIPLOMA AND UNIVERSITY ENTRANCE EXAMINATION (Selection Examination). Although admission will be granted for all high school diploma disciplinary routes, it is recommended that applicants have studied the following disciplinary routes: Humanities and the Social Sciences.

Applicants’ admission grades for this course can be improved by taking the corresponding specific subject paper in the university entrance examination.  Papers for specific subjects with their corresponding weightings can be consulted in the table below.

 

High School Diploma Subjects

Parámetros de ponderación
Análisis Musical II Biología Ciencias de la Tierra y Medioambientales Dibujo Artístico II Dibujo Técnico II Diseño Economía de la Empresa Electrotecnia Física Geografía Griego Historia de la Música y de la Danza  Historia del Arte Latín Lenguaje y Práctica Musical Literatura Universal Matemáticas Aplicadas a las Ciencias Sociales II Matemáticas II Química Técnicas de Expresión Gráfico Plásticas Tecnología Industrial II

Academic Years 2010-11

2011-12

0.1                                          
0.2 x x
x
x x x x x
x x x x x x x x x
x
x
x x

Academic Years

2012-13

2013-14

2014-15

2015-16

0.1 x
x
x
x
x
x

  x

 x  x  x  x x

  x
 x  x  
0.2             x  
x
           x x

     

 

 2. PREVIOUS HIGH SCHOOL DIPLOMA OR EQUIVALENT QUALIFICATIONS FROM PREVIOUS EDUCATIONAL STRUCTURES WITH OR WITHOUT UNIVERSITY ENTRANCE EXAMINATION: 

Applicants who have passed the previous entrance examination, or applicants who have not passed the previous entrance examination but hold one of the following qualifications: LOGSE high school diploma, COU, Pre-university course certificate, or any other qualification equivalent to the high school diploma, may take the new entrance examination.

Applicants who have passed the previous entrance examination may take a specific subject paper in order to improve their admission grade, but must still take the general examination.  Applicants who have not passed the entrance examination must take the general examination and may, if they wish, take the specific subject paper in order to improve their admission grade.

For specific subjects, the weightings indicated in the previous section must be taken into account.

3. VOCATIONAL TRAINING: Qualifications in Advanced Vocational Training, Advanced Technician in Plastic Arts and Design or Advanced Technician in Sports: admission is granted for any vocational area.

Applicants’ admission grades for this course can be improved by taking the corresponding specific subject paper in the university entrance examination.  Papers for specific subjects with their corresponding weightings can be consulted in the table 1.

4. STUDENTS FROM EUROPEAN UNION EDUCATIONAL SYSTEMS OR OTHER STATES WITH WHICH SPAIN HAS A RELEVANT INTERNATIONAL AGREEMENT.  AN ACCESS CERTIFICATE IS REQUIRED, issued by the UNED (Spanish National University for Distance Education). Applicants may take the specific subject paper in order to improve their admission grade.  They may also take the complete university entrance examination.

5. STUDENTS FROM FOREIGN EDUCATION SYSTEMS, FOLLOWING APPLICATION FOR HOMOLOGATION OF THEIR ORIGINAL HIGH SHCHOOL DIPLOMA WITH THE SPANISH HIGH SCHOOL DIPLOMA, AND SUCCESSFUL COMPLETION OF THE UNIVERSITY ENTRANCE EXAMINATION ORGANISED BY THE UNED.

6. ADMISSION FOR APPLICANTS OVER 25 YEARS OF AGE Specific university entrance examination.  From the total places offered, a minimum of 2% are reserved.  Preference is given to Social and legal Sciencies. + info

7. ADMISSION FOR APPLICANTS OVER 40 YEARS OF AGE who do not hold academic qualifications but have accredited work and professional experience in accordance with accreditation criteria and the work and professional experience concerned.  An interview will be held.  A series of places are reserved for applicants over 40  years of age, of between 1% and 3% of the total places offered.  +info

8. ADMISSION FOR APPLICANTS OVER 45 YEARS OF AGE. Specific university entrance examination.  This access route is open to applicants who do not hold a qualification which would qualify them for admission by another route, and who cannot accredit work and professional experience.  A series of places are reserved for applicants over 45 years of age, of between 1% and 3% of the total places offered. + info

9. UNIVERSITY DEGREES OR EQUIVALENT. 3% of the total places offered are reserved.


PROCEDURE FOR APPLYING FOR ADMISSION: PRE-ENROLMENT AND REGISTRATION

  • Anticipated number of places offered during the first pre-enrolment session: 240
  • In order to apply for a place, the procedure and pre-enrolment periods established each year must be observed.  It is normally necessary to pre-enrol, and two pre-enrolment periods are established for this.  The first period, or phase A is held in mid-June and the second, or phase B, is held in mid-September.  During the second period, places may only be applied for on courses which have not been filled following phase A.  Places are awarded on the basis of the preferences, criteria and reserve quotas established by current legislation. Information concerning the application procedure  (Pre-enrolment).
  • Applicants admitted to a course must formally register within the timescale established annually in the enrolment calendar (usually at the end of July and the end of September). Registration Information.


RECOMMENDED APPLICANT PROFILE

 

New students should have a basic grounding in the social and human sciences, together with good skills in logical reasoning.

 

NUMBER OF PLACES AND COURT NOTES


COURSES

NUMBER OF PLACES

COURT NOTES

GENERAL

OVER

 25

OVER

 40

OVER

 45

GRADUATES

SPORTPEOPLE

DISABLED

2010-11

240

7,660

6,895

5,210

---

5,590

---

---

2011-12

240

7,935

6,968

5,000

---

6,260

5,000

5,000

2012-13

240

7,418

6,838

5,000

---

6,560

---

---

2013-14

240

7,262

5,195

5,000

5,000

5,000

---

5,000

2014-15

240

7,270

5,320

---

---

5,000

---

5,000

2015-16

240

7,358

5,330

---

---

6,800

---

---

2016-17

240

7,604

5,000

---

---

5,000

---

---

 
  • "Court notes" indicated correspond to the results of the first adjudication of June.
  • The definitive notes can be inferior to the here collected.

 

 

 

PROFESSIONAL PROFILES

 

Professional profiles comprise:

  • Director of communications, researcher and strategic consultant in advertising and public relations. Professionals who practice within organisations, advertising agencies, public relations companies or similar (accounts and strategic planning, for example), or in a consultancy.

The director of communications and the director of advertising and public relations in institutions or companies are responsible for establishing contact with a diverse potential public, both internal and external, together with planning, management and direction of the annual communication plan.

Researchers and/or strategic consultants identify the specific role communication is to play in each organisation and in marketing campaigns.

In both cases, the professional defines communication strategies in accordance with the objectives of the sponsor. He or she will plan the “ad hoc” research necessary in order to define the basic approach of the campaign, in addition to developing, implementing, supervising, conducting and directing campaigns. Such functions require knowledge of the markets, and of tools such as communication, monitoring and control.

  • Researchers, Strategic Planners and Media Buyers. These professionals plan the suitability and characteristics of the media channels to be used in the communication campaign. They also investigate and monitor the audience of said channels and the latter’s effectiveness within the defined communication objectives, with the aim of reaching the target audience through conventional and non-traditional media by buying and creating spaces and media under the best possible conditions.
  • Creative and Designer. Professionals specialising in creative advertising using a wide range of media. Roles encompass everything from creating and visualizing the advertising idea, to adapting it for implementation in different media.  Areas of specialization include creative services director, arts director, copywriter and webmaster (creativity applied to the Web). The task of supervising the process to the finished product and overseeing physical production of the media corresponds to project and traffic managers.
  • Corporate communications manager. Professionals responsible for strategic management of corporate image and communications, as regards both intangible aspects (visual identity, corporate communication and culture) and functional relationships (finance, commerce, production, etc). Further responsibilities include establishing constructive dialogue with the diverse public of relevance to the company, whether internal or external, and protecting corporate reputation as regards the degree to which commitments to this public are fulfilled.

 

IMPLEMENTATION TIMESCALE 

 

The new Degree in Advertising and Public Relations at the University of Alicante will be implemented year by year as the old Degree is phased out.  This process will begin in the academic year 2010/2011, and will conclude in the year 2013/2014.

 


YEAR

ACADEMIC YEAR

2010/2011

2011/2012

2012/2013

2013/2014

First

New Degree (Grado)

New Degree (Grado)

New Degree (Grado)

New Degree (Grado)

Second


New Degree (Grado)

New Degree (Grado)

New Degree (Grado)

Third



New Degree (Grado)

New Degree (Grado)

Fourth




New Degree (Grado)


TIMESCALE 

Academic Year

Implementation of the new Degree (Grado) in Advertising and Public Relations

Phasing out of the old Degree (Licenciatura) (Licenciatura) in Advertising and Public Relations

2010/2011

1st Year

1st Year

2011/2012

2nd Year

2nd Year

2012/2013

3rd Year

3rd Year

2013/2014

4th Year

4th Year


CREDIT EQUIVALENCE BETWEEN SUBJECTS IN THE FORMER DEGREE (LICENCIATURA) IN ADVERTISING AND PUBLIC RELATIONS AND THE NEW DEGREE (GRADO) IN ADVERTISING AND PUBLIC RELATIONS


Former Degree (Licenciatura) in Advertising and Public Relations

(Course programme B154, 2002)

New Degree (Grado) in Advertising and Public Relations


Code

Year

Credits

 

Subject

 

Subject

Year

ECTS 

10011

1st

6

Analysis and Expression in Written Communication and Information

Communication and Written Media (core)

1st

6

10010

1st

6

Psychosocial Bases of Communication

Social Psychology of Communication (core)

1st

6

10008

1st

6

Communication and Written Information

Communication and Written Media (core)

1st

6

10007


1st


6

History of the Contemporary World I

Economic and Social History of Spain (opt)

1st

6

10012

1st

6

Introduction to Social Communication

Basics of

Communication I (core)

1st

6

10009

1st

6

Introduction to Advertising

Theory of Advertising (comp.)

1st

6

10017

1st

6

Global Communication

Corporate Communication (comp.)

2nd

6

10018

1st

6

History of the Contemporary World II

Contemporary Economic, Social and Political History (core)

4th

6

10015

1st

6

Introduction to Economics

Introduction to Economics (core)

1st

6

10013

1st

6

Sociology

-

-

-

10016

1st

6

Qualitative Techniques for Social Research

Social Research Techniques in Communication (core)

2nd

6

10014

1st

6

Social Research Techniques


2nd

6

10039

2nd

6

Analysis and Expression in Audiovisual Communication and Information

Communication and Audiovisual Media (core)

1st

6

10031

2nd

6

Communication and Audiovisual Information

Audiovisual Techniques (comp.)

2nd

6

10038

2nd

6

Sources and Channels of Information

Information Management in Communication (comp.)

4th

6

10035

2nd

4,5

Social Structure

Social Structure (core)

2nd

6

10032

2nd

6

Introduction to Public Relations

Theory of Public Relations (comp.)

1st

6

10034

2nd

4,5

Catalan Language I

-

-

-

10037

2nd

4,5

Catalan Language II

-

-

-

10033

2nd

4,5

Spanish Language I

-

-

-

10036

2nd

4,5

Spanish Language II

-

-

-

10042

2nd

6

Introduction to Marketing

Basics of Marketing (core)

1st

6

10041

2nd

6

Advertising Language

Advertising Language (comp.)

2nd

6

10040

2nd

6

Semiotics of Mass Communication

Semiotics of Mass Communication (comp.)

2nd

6

10043

3rd

6

Creativity in Advertising I

Basics of Creativity (comp.)

2nd

6

10020

3rd

4,5

Creativity in Advertising II

Creative Strategy and Conceptualisation (comp.)

3rd

6

10021

3rd

6

Advertising Communication Strategy

Advertising and Public Relations Strategy (comp.)

2nd

6

10019

3rd

6

Social Influence

Psychosocial Processes of Social Influence and Advertising (comp.)

4th

6

10025

3rd

4,5

Writing Advertising Texts

Writing Advertising Texts (comp.)

3rd

6

10026

3rd

6

Corporate Image

Corporate Image (comp.)

3rd

6

10022

3rd

6

Image and Advertising

Image Theory Applied to Advertising (comp.)

3rd

6

10024

3rd

4,5

The Semiotics of Advertising

The Semiotics of Advertising and Consumption (comp.)

3rd

6

10023

3rd

6

Sociolinguistics

-

-

-

10027

3rd

6

The Sociology of Mass Communication

Basics of

Communication II

1st

6

10028

4th

6

Introduction to Research in Advertising Media

Media Research and Planning (comp.)

4th

6

10030

4th

6

Systems and Processes in Advertising and Public Relations

Systems and Processes in Advertising and Public Relations (comp.)

4th

6

10029

4th

6

Theory and techniques of public relations I

Planning public relations (comp.)

3rd

6

10044

4th

4,5

Theory and Techniques of Public Relations II

Public Relations Techniques (comp.)

3rd

6

10050

4th

4,5

Professional Codes of Practice in Advertising and Public Relations

Professional Codes of Practice in Advertising and Public Relations (comp.)

3rd

6

10045

4th

4,5

Advertising Law

Introduction to law for advertising and communication (core)

1st

6

10047

4th

4,5

Advertising Design

Art Direction (opt.)

4th

6

10048

4th

6

Applied Audiovisual Narrative

Audiovisual Narrative Applied to Advertising (comp.)

3rd

6

10049

4th

6

Development and Production in Print Media

Production and Development in Audiovisual Media (comp.)

3rd

6

10046

4th

6

Realisation and Production in Half Printed Matter

Production and Development in Print Media (comp.)

4th

6

Credit equivalence with the new Degree (Grado) course programme has been established for a total of 324 credits in the current Advertising and Public Relations Degree (Licenciatura) course programme. Of these, 180 correspond to core and compulsory subjects, and 143.5 to optional subjects.

Credits taken by Advertising and Public Relations students not listed in the above table may be validated by means of:

  1. Degree course optional credits, up to the maximum number of optional credits established for each degree course.
  2. Recognised free-elective credits validated for university, cultural or representational activities will be validated for the degree course, with a maximum of up to 6 academic credits to be validated for various activities, as set out in Art. 12.8 Royal Decree 1393/2007 (participation in cultural, sporting, student representation, charity and cooperation activities).


CREDIT EQUIVALENCE BETWEEN FIRST YEAR OPTIONAL SUBJECTS


Former Degree (Licenciatura) in Advertising and Public Relations

(Course programme B154, 2002)

New Degree (Grado) in Advertising and Public Relations

 
Code Year

Credits

Subject

Subject

Year

ECTS

10075

Op 1st  Year

4,5

Textual analysis

-

-

-

10067

Op 1st  Year

4,5

Animated cinema

-

-

-

10073

Op 1st  Year

4,5

Communication and information on the Internet

-

-

-

10065

Op 1st  Year

4,5

Communication and cultural studies

-

-

-

10063

Op 1st  Year

4,5

Communication and health

-

-

-

10062

Op 1st  Year

4,5

Effects of social communication and assessing the effectiveness of advertising

-

-

-

10054

Op 1st  Year

4,5

Training in social skills

-

-

-

10052

Op 1st  Year

4,5

Statistics applied to advertising

-

-

-

10058

Op 1st  Year

4,5

Structure of audiovisual programming

-

-


10072

Op 1st  Year

4,5

Accounts management

Accounts management (op)

4th  Year

6

10070

Op 1st  Year

4,5

Advertising scriptwriting

Audiovisual narrative applied to advertising (ob)

3rd  Year

6

10068

Op 1st  Year

4,5

Tools for graphic design I

Tools for graphic design (ob)

2nd  Year

6

10069

Op 1st  Year

4,5

Tools for graphic design II

Tools for graphic design (ob)

2nd  Year

6

10051

Op 1st  Year

4,5

History of advertising

History of advertising (op)

4th  Year

6

10061

Op 1st  Year

4,5

Verbal expression as an instrument of persuasion

-

-

-

10066

Op 1st  Year

4,5

Advertising mythology

-

-

-

10060

Op 1st  Year

4,5

Public opinion and advertising

-

-

-

10064

Op 1st  Year

4,5

Trans-cultural advertising

-

-

-

10056

Op 1st  Year

4,5

Advertising and contemporary art I


-

-

10071

Op 1st  Year

4,5

Advertising workshop I

-

-

-

10057

Op 1st  Year

4,5

Technology of audiovisual media

Audiovisual techniques (ob)

2nd  Year

6

10059

Op 1st  Year

4,5

Theory and history of cinema I

-

-

-

10074

Op 1st  Year

4,5

Theory and technique of radio communication

-

-

-

10053

Op 1st  Year

4,5

The use of Catalan in advertising and public relations

-

-

-


CREDIT EQUIVALENCE BETWEEN SECOND YEAR OPTIONAL SUBJECTS


Former Degree (Licenciatura) in Advertising and Public Relations

(Course programme B154, 2002)

New Degree (Grado) in Advertising and Public relations

Code Year

Credits

Subject

Subject

Year ECTS

10086

Op 2nd  Year

4,5

Psychosocial analysis of advertising

Psychosocial processes of influence and advertising (opt.)

4th

6

10130

Op 2nd  Year

4,5

Social change and communication

-

-

-

10098

Op 2nd  Year

4,5

 Election campaigns

-

-

-

10085

Op 2nd  Year

4,5

Posters and contemporary graphic design

Advertising posters (opt.)

4th

6

10055

Op 2nd  Year

4,5

Spoken Catalan for advertising and public relations

-

-

-

10126

Op 2nd  Year

4,5

Social causes and advertising

-

-

-

10108

Op 2nd  Year

4,5

Corporate cinema and video

-

-

-

10103

Op 2nd  Year

4,5

Advertising cinema and video

-

-

-

10097

Op 2nd  Year

4,5

Colour and advertising

-

-

-

10083

Op 2nd  Year

4,5

Political behaviour

-

-

-

10102

Op 2nd  Year

4,5

Non-verbal communication and advertising

-

-

-

10079

Op 2nd  Year

4,5

Political communication and propaganda

Social interest and political communication (opt.)

4th

6

10087

Op 2nd  Year

4,5

Communication and architecture

-

-

-

10120

Op 2nd  Year

4,5

Communication and financial organisations

-

-

-

10119

Op 2nd  Year

4,5

Communication and the labour market

-

-

-

10093

Op 2nd  Year

4,5

Communication and advertising in franchise companies

-

-

-

10077

Op 2nd  Year

4,5

Consumer behaviour and commercial management

-

-

-

10128

Op 2nd  Year

4,5

Art direction

Art direction (opt.)

4th

6

10104

Op 2nd  Year

4,5

Advertising photography direction

Advertising photography (opt.)

4th

6

10094

Op 2nd  Year

4,5

Design and advertising on the Internet

-

-

-

10099

Op 2nd  Year

4,5

Audiovisual documentation

-

-

-

10092

Op 2nd  Year

4,5

The Spanish language and communication environments

-

-

-

10113

Op 2nd  Year

4,5

The advertising company

Structure of advertising and public relations (opt.)

4th

6

10129

Op 2nd  Year

4,5

The product/service advertising environment

-

-

-

10076

Op 2nd  Year

4,5

Technical Spanish

-

-

-

10121

Op 2nd  Year

4,5

Labelling and package design

-

-

-

10096

Op 2nd  Year

4,5

Artistic and advertising photography

Advertising photography (opt.)

4th

6

  10105

Op 2nd  Year

4,5

Advertising photography

Advertising photography (opt.)

4th

6

10125

Op 2nd  Year

4,5

Brand image

Trends in brand management (opt.)

4th

6

10080

Op 2nd  Year

4,5

Market research

Market research (opt.)

4th

6

10133

Op 2nd  Year

4,5

Quality in advertising and public relations companies

-

-

-

10100

Op 2nd  Year

4,5

Advertising in the European Union

-

-

-

10084

Op 2nd  Year

4,5

Political and electoral marketing

-

-

-

10111

Op 2nd  Year

4,5

The communication media; advertising and gender

-

-

-

10106

Op 2nd  Year

4,5

Audiovisual montage and post-production in advertising

Audiovisual post-production in advertising (opt.)

4th

6

10114

Op 2nd  Year

4,5

Negotiating advertising campaigns

Accounts management (opt.)

4th

6

10101

Op 2nd  Year

4,5

New advertising channels

New advertising channels (opt.)

4th

6

10081

Op 2nd  Year

4,5

Organising and managing communication agencies

-

-

-

10078

Op 2nd  Year

4,5

Sponsorship and patronage

New advertising channels (opt.)

4th

6

10091

Op 2nd  Year

4,5

Intercultural pragmatics

-

-

-

10118

Op 2nd  Year

4,5

Communication programmes for sporting organisations 

-

-

-

10110

Op 2nd  Year

4,5

Institutional and business protocol

Protocol and events in institutions and business (opt.)

4th

6

10124

Op 2nd  Year

4,5

Corporate advertising

-

-

-

10095

Op 2nd  Year

4,5

Advertising and contemporary art II


-

-

10115

Op 2nd  Year

4,5

Advertising and shopping centres

-

-

-

10116

Op 2nd  Year

4,5

 Advertising and SMEs

-

-

-

10117

Op 2nd  Year

4,5

Advertising and tourism

-

-

-

10127

Op 2nd  Year

4,5

Script writing and voice-overs in audiovisual media

-

-

-

10109

Op 2nd  Year

4,5

Public relations and fund raising

-

-

-

10123

Op 2nd  Year

4,5

Signage

-

-

-

10131

Op 2nd  Year

4,5

World system and communication

-

-

-

10089

Op 2nd  Year

4,5

Sociology of contemporary culture and the arts

Sociology of contemporary culture and the arts (opt.)

4th

6

10132

Op 2nd  Year

4,5

Sociology of music in audiovisual communication

-

-

-

10090

Op 2nd  Year

4,5

Population sociology

-

-

-

10082

Op 2nd  Year

4,5

Consumer sociology

-

-

-

10122

Op 2nd  Year

4,5

Advertising workshop II

-

-

-

10112

Op 2nd  Year

4,5

Communication techniques at the point of sale

New advertising channels (opt.)

4th

6

10107

Op 2nd  Year

4,5

Theory and history of cinema II

-

-

-

10088

Op 2nd  Year

4,5

Advertising typography



 

 

Op

12-18

Work Experience (*)

Work Experience (op)

4t

12

(*) Recognition of Work Experience is done through the Commission on Recognition and Credit Transfer Center.

DEGREE IN PUBLICITY AND PUBLIC RELATIONS. SYLLABUS SUMMARY

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