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Plan de estudios: Masters in Marketing and Markets Investigation (2007)
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Ficha del estudio

Masters in Marketing and Markets Investigation (2007)

Code:
 D017

Credits:
 120
 
Publication date:
 14/06/2007

Title:
 Master (ECTS)
 
Fee:
 46,20
 1st registration credits
 

FIELD OF STUDY

Social and Legal Sciences

SYLLABUS

Masters in Marketing and Markets Investigation (2007)

TYPE OF EDUCATION

Face-to-face

LANGUAGE / S THAT IS OFFERED

Spanish

CENTRES WHERE IT IS TAUGHT

Faculty of Economics and Business Sciences

PROGRAMME JOINTLY SHARED WITH

Universitat d'Alacant - Universidad de Alicante (Spain)
UNIVERSITAT JAUME I DE CASTELLÓ (Spain)
UNIVERSITAT POLITÈCNICA DE VALÈNCIA (Spain)
UNIVERSITAT DE VALÈNCIA ESTUDI GENERAL (Spain)

EXAMINATION DATES

Enter the list of examination dates for this graduate programme.

SYLLABUS OFFERED

 

Legend: Not offeredNo teaching
PRIMER CURS
OBLIGATÒRIES
60 credits
 
Year
Title
Credits
Subject
1
COMPULSORY
6
11493 - STRATEGIC DIRECTION
 
1
COMPULSORY
6
11494 - CONSUMER BEHAVIOUR
 
1
COMPULSORY
8
11495 - COMMERCIALISATION CHANNELS
 
1
COMPULSORY
3
11496 - HISTORY AND THEORY OF MARKETING
 
1
COMPULSORY
3
11497 - SOCIOLOGY OF CONSUMPTION
 
1
COMPULSORY
12
11498 - MARKET RESEARCH
 
1
COMPULSORY
8
11499 - PRODUCT, BRAND, AND PRICE
 
1
COMPULSORY
8
11500 - MARKETING COMMUNICATION MANAGEMENT
 
1
COMPULSORY
6
11501 - MARKETING MANAGEMENT
 
 
 
SEGON CURS ORIENTACIÓ PROFESSIONAL
OBLIGATÒRIES
30 credits
 
Year
Title
Credits
Subject
2
COMPULSORY
3
11502 - END-OF-MASTER'S PROJECT: SCIENTIFIC METHODOLOGY
 
2
COMPULSORY
1
11503 - CREATIVITY AND PROBLEM SOLVING SEMINAR
 
2
COMPULSORY
1
11504 - TIME ORGANISATION AND MANAGEMENT SEMINAR
 
2
COMPULSORY
1
11505 - SEMINAR ON PROFESSIONAL COMPETENCES IN MARKETING
 
2
COMPULSORY
6
11506 - PRACTICAL EXPERIENCE
 
2
COMPULSORY
6
11518 - MARKETING STRATEGY AND SIMULATION
 
2
END OF MASTER WORK
12
11519 - MASTER'S PROJECT
 
 
OPTATIVES
30 credits
 
Year
Title
Credits
Subject
2
OPTIONAL
6
11521 - CHANNEL RELATIONSHIP MANAGEMENT
 
2
OPTIONAL
6
11522 - LOGISTICS AND PHYSICAL DISTRIBUTION
 
2
OPTIONAL
6
11523 - MARKETING AT THE POINT OF SALE
 
2
OPTIONAL
6
11524 - SALES MANAGEMENT
 
2
OPTIONAL
6
11525 - ADVERTISING MANAGEMENT
 
2
OPTIONAL
6
11526 - ADVERTISING MEDIA PLANNING
 
2
OPTIONAL
6
11527 - CORPORATE COMMUNICATION AND IMAGE
 
2
OPTIONAL
6
11528 - INTERNATIONAL MARKETING
 
2
OPTIONAL
6
11529 - EXTERNAL TRADE
 
2
OPTIONAL
6
11530 - CREATING CUSTOMER LOYALTY
 
2
OPTIONAL
6
11531 - FORECASTING SALES
 
2
OPTIONAL
6
11532 - INTERNATIONAL BUSINESS MANAGEMENT
 
2
OPTIONAL
6
11533 - MARKETING OF SERVICES
 
2
OPTIONAL
6
11534 - POLITICAL AND ELECTORAL MARKETING
 
2
OPTIONAL
6
11535 - TOURISM MARKET
 
2
OPTIONAL
6
11536 - PSYCHOLOGY AND SOCIAL MARKETING
 
2
OPTIONAL
6
11537 - SOCIETY AND CONSUMPTION
 
2
OPTIONAL
6
11538 - MARKETING AND NEW TECHNOLOGIES
 
 
 
Once this block is approved, you get
MASTER'S DEGREE IN MARKETING AND MARKET RESEARCH (PROFESSIONAL PATHWAY)
SEGON CURS ORIENTACIÓ ACADÈMICA
OBLIGATÒRIES
22 credits
 
Year
Title
Credits
Subject
2
COMPULSORY
1
11503 - CREATIVITY AND PROBLEM SOLVING SEMINAR
 
2
COMPULSORY
1
11504 - TIME ORGANISATION AND MANAGEMENT SEMINAR
 
2
COMPULSORY
1
11505 - SEMINAR ON PROFESSIONAL COMPETENCES IN MARKETING
 
2
COMPULSORY
3
11507 - RESEARCH PAPER: SCIENTIFIC METHODOLOGY
 
2
COMPULSORY
3
11508 - ADVANCED DATA ANALYSIS
 
2
COMPULSORY
1
11509 - DOCTORATE SEMINAR
 
2
END OF MASTER WORK
12
11539 - RESEARCH PAPER
 
 
OPTATIVES ORIENTACIÓ ACADÈMICA
8 credits
 
Year
Title
Credits
Subject
2
OPTIONAL
2
11510 - RESEARCH INTO MARKETING
 
2
OPTIONAL
2
11511 - RESEARCH INTO CONSUMER BEHAVIOUR
 
2
OPTIONAL
2
11512 - RESEARCH INTO COMMERCIAL DISTRIBUTION STRATEGY AND MANAGEMENT
 
2
OPTIONAL
2
11513 - RESEARCH INTO PRODUCT, BRAND, AND PRICE
 
2
OPTIONAL
2
11514 - RESEARCH INTO ADVERTISING
 
2
OPTIONAL
2
11515 - RESEARCH INTO NEW APPLIED TECHNOLOGIES FOR SALES MANAGEMENT
 
2
OPTIONAL
2
11516 - RESEARCH INTO NON-BUSINESS AND LEISURE MARKETING
 
2
OPTIONAL
2
11517 - RESEARCH INTO INTERCULTURAL MARKETING AND BUSINESS
 
2
OPTIONAL
2
11520 - RESEARCH INTO MULTICRITERIA DECISION MODELS IN MARKETING
 
 
OPTATIVES
30 credits
 
Year
Title
Credits
Subject
2
OPTIONAL
6
11521 - CHANNEL RELATIONSHIP MANAGEMENT
 
2
OPTIONAL
6
11522 - LOGISTICS AND PHYSICAL DISTRIBUTION
 
2
OPTIONAL
6
11523 - MARKETING AT THE POINT OF SALE
 
2
OPTIONAL
6
11524 - SALES MANAGEMENT
 
2
OPTIONAL
6
11525 - ADVERTISING MANAGEMENT
 
2
OPTIONAL
6
11526 - ADVERTISING MEDIA PLANNING
 
2
OPTIONAL
6
11527 - CORPORATE COMMUNICATION AND IMAGE
 
2
OPTIONAL
6
11528 - INTERNATIONAL MARKETING
 
2
OPTIONAL
6
11529 - EXTERNAL TRADE
 
2
OPTIONAL
6
11530 - CREATING CUSTOMER LOYALTY
 
2
OPTIONAL
6
11531 - FORECASTING SALES
 
2
OPTIONAL
6
11532 - INTERNATIONAL BUSINESS MANAGEMENT
 
2
OPTIONAL
6
11533 - MARKETING OF SERVICES
 
2
OPTIONAL
6
11534 - POLITICAL AND ELECTORAL MARKETING
 
2
OPTIONAL
6
11535 - TOURISM MARKET
 
2
OPTIONAL
6
11536 - PSYCHOLOGY AND SOCIAL MARKETING
 
2
OPTIONAL
6
11537 - SOCIETY AND CONSUMPTION
 
2
OPTIONAL
6
11538 - MARKETING AND NEW TECHNOLOGIES
 
 
 
Once this block is approved, you get
MASTER'S DEGREE IN MARKETING AND MARKET RESEARCH (ACADEMIC PATHWAY)
ESPECIALITAT 1
OPTATIVES
30 credits
 
Year
Title
Credits
Subject
2
OPTIONAL
6
11521 - CHANNEL RELATIONSHIP MANAGEMENT
 
2
OPTIONAL
6
11522 - LOGISTICS AND PHYSICAL DISTRIBUTION
 
2
OPTIONAL
6
11523 - MARKETING AT THE POINT OF SALE
 
2
OPTIONAL
6
11524 - SALES MANAGEMENT
 
2
OPTIONAL
6
11538 - MARKETING AND NEW TECHNOLOGIES
 
 
 
ESPECIALITAT 2
OPTATIVES
30 credits
 
Year
Title
Credits
Subject
2
OPTIONAL
6
11524 - SALES MANAGEMENT
 
2
OPTIONAL
6
11525 - ADVERTISING MANAGEMENT
 
2
OPTIONAL
6
11526 - ADVERTISING MEDIA PLANNING
 
2
OPTIONAL
6
11527 - CORPORATE COMMUNICATION AND IMAGE
 
2
OPTIONAL
6
11538 - MARKETING AND NEW TECHNOLOGIES
 
 
 
ESPECIALITAT 3
OPTATIVES
30 credits
 
Year
Title
Credits
Subject
2
OPTIONAL
6
11528 - INTERNATIONAL MARKETING
 
2
OPTIONAL
6
11529 - EXTERNAL TRADE
 
2
OPTIONAL
6
11530 - CREATING CUSTOMER LOYALTY
 
2
OPTIONAL
6
11531 - FORECASTING SALES
 
2
OPTIONAL
6
11532 - INTERNATIONAL BUSINESS MANAGEMENT
 
 
 
ESPECIALITAT 4
OPTATIVES
30 credits
 
Year
Title
Credits
Subject
2
OPTIONAL
6
11533 - MARKETING OF SERVICES
 
2
OPTIONAL
6
11534 - POLITICAL AND ELECTORAL MARKETING
 
2
OPTIONAL
6
11535 - TOURISM MARKET
 
2
OPTIONAL
6
11536 - PSYCHOLOGY AND SOCIAL MARKETING
 
2
OPTIONAL
6
11537 - SOCIETY AND CONSUMPTION
 
 
 
TRANSICIÓ A ESPECIALITATS
 
TRANSICIÓ A ESPECIALITATS
 

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