MÀRQUETING I INVESTIGACIÓ DE MERCATS (2014-15)

Código:
 D017

Créditos:
 120
 
Fecha de aprobación:
 14/06/2007

Título:
 Master (ECTS)
 
Precio:
 46,20
 1st registration credits
 

RAMA

Social and Legal Sciences

PLAN

Masters in Marketing and Markets Investigation (2007)

TIPO DE ENSEÑANZA

Face-to-face

CENTROS DONDE SE IMPARTE

Faculty of Economics and Business Sciences

ESTUDIO IMPARTIDO CONJUNTAMENTE CON

Universitat d'Alacant - Universidad de Alicante (Spain)
UNIVERSITAT JAUME I DE CASTELLÓ (Spain)
UNIVERSITAT POLITÈCNICA DE VALÈNCIA (Spain)
UNIVERSITAT DE VALÈNCIA ESTUDI GENERAL (Spain)

FECHAS DE EXAMEN

Acceda al listado de fechas de examen para esta titulación.

 

PLAN DE ESTUDIOS OFERTADO EN EL CURSO 2014-15

 

Leyenda: No ofertadaSin docencia
PRIMER CURS
SEGON CURS ORIENTACIÓ PROFESSIONAL
SEGON CURS ORIENTACIÓ ACADÈMICA
OBLIGATÒRIES
22 créditos
 
Curso
Título
Créditos
Subject
2
COMPULSORY
1
11503 - CREATIVITY AND PROBLEM SOLVING SEMINAR
 
2
COMPULSORY
1
11504 - TIME ORGANISATION AND MANAGEMENT SEMINAR
 
2
COMPULSORY
1
11505 - SEMINAR ON PROFESSIONAL COMPETENCES IN MARKETING
 
2
COMPULSORY
3
11507 - RESEARCH PAPER: SCIENTIFIC METHODOLOGY
 
2
COMPULSORY
3
11508 - ADVANCED DATA ANALYSIS
 
2
COMPULSORY
1
11509 - DOCTORATE SEMINAR
 
2
END OF MASTER WORK
12
11539 - RESEARCH PAPER
 
 
OPTATIVES ORIENTACIÓ ACADÈMICA
8 créditos
 
Curso
Título
Créditos
Subject
2
OPTIONAL
2
11510 - RESEARCH INTO MARKETING
 
2
OPTIONAL
2
11511 - RESEARCH INTO CONSUMER BEHAVIOUR
 
2
OPTIONAL
2
11512 - RESEARCH INTO COMMERCIAL DISTRIBUTION STRATEGY AND MANAGEMENT
 
2
OPTIONAL
2
11513 - RESEARCH INTO PRODUCT, BRAND, AND PRICE
 
2
OPTIONAL
2
11514 - RESEARCH INTO ADVERTISING
 
2
OPTIONAL
2
11515 - RESEARCH INTO NEW APPLIED TECHNOLOGIES FOR SALES MANAGEMENT
 
2
OPTIONAL
2
11516 - RESEARCH INTO NON-BUSINESS AND LEISURE MARKETING
 
2
OPTIONAL
2
11517 - RESEARCH INTO INTERCULTURAL MARKETING AND BUSINESS
 
2
OPTIONAL
2
11520 - RESEARCH INTO MULTICRITERIA DECISION MODELS IN MARKETING
 
 
OPTATIVES
30 créditos
 
Curso
Título
Créditos
Subject
2
OPTIONAL
6
11521 - CHANNEL RELATIONSHIP MANAGEMENT
 
2
OPTIONAL
6
11522 - LOGISTICS AND PHYSICAL DISTRIBUTION
 
2
OPTIONAL
6
11523 - MARKETING AT THE POINT OF SALE
 
2
OPTIONAL
6
11524 - SALES MANAGEMENT
 
2
OPTIONAL
6
11525 - ADVERTISING MANAGEMENT
 
2
OPTIONAL
6
11526 - ADVERTISING MEDIA PLANNING
 
2
OPTIONAL
6
11527 - CORPORATE COMMUNICATION AND IMAGE
 
2
OPTIONAL
6
11528 - INTERNATIONAL MARKETING
 
2
OPTIONAL
6
11529 - EXTERNAL TRADE
 
2
OPTIONAL
6
11530 - CREATING CUSTOMER LOYALTY
 
2
OPTIONAL
6
11531 - FORECASTING SALES
 
2
OPTIONAL
6
11532 - INTERNATIONAL BUSINESS MANAGEMENT
 
2
OPTIONAL
6
11533 - MARKETING OF SERVICES
 
2
OPTIONAL
6
11534 - POLITICAL AND ELECTORAL MARKETING
 
2
OPTIONAL
6
11535 - TOURISM MARKET
 
2
OPTIONAL
6
11536 - PSYCHOLOGY AND SOCIAL MARKETING
 
2
OPTIONAL
6
11537 - SOCIETY AND CONSUMPTION
 
2
OPTIONAL
6
11538 - MARKETING AND NEW TECHNOLOGIES
 
 
 
Superado este bloque se obtiene
MASTER'S DEGREE IN MARKETING AND MARKET RESEARCH (ACADEMIC PATHWAY)
TRANSICIÓ A ESPECIALITATS
 
TRANSICIÓ A ESPECIALITATS
 
ESPECIALITAT 1
ESPECIALITAT 2
OPTATIVES
30 créditos
 
Curso
Título
Créditos
Subject
2
OPTIONAL
6
11524 - SALES MANAGEMENT
 
2
OPTIONAL
6
11525 - ADVERTISING MANAGEMENT
 
2
OPTIONAL
6
11526 - ADVERTISING MEDIA PLANNING
 
2
OPTIONAL
6
11527 - CORPORATE COMMUNICATION AND IMAGE
 
2
OPTIONAL
6
11538 - MARKETING AND NEW TECHNOLOGIES
 
 
 
ESPECIALITAT 3
OPTATIVES
30 créditos
 
Curso
Título
Créditos
Subject
2
OPTIONAL
6
11528 - INTERNATIONAL MARKETING
 
2
OPTIONAL
6
11529 - EXTERNAL TRADE
 
2
OPTIONAL
6
11530 - CREATING CUSTOMER LOYALTY
 
2
OPTIONAL
6
11531 - FORECASTING SALES
 
2
OPTIONAL
6
11532 - INTERNATIONAL BUSINESS MANAGEMENT
 
 
 
ESPECIALITAT 4
OPTATIVES
30 créditos
 
Curso
Título
Créditos
Subject
2
OPTIONAL
6
11533 - MARKETING OF SERVICES
 
2
OPTIONAL
6
11534 - POLITICAL AND ELECTORAL MARKETING
 
2
OPTIONAL
6
11535 - TOURISM MARKET
 
2
OPTIONAL
6
11536 - PSYCHOLOGY AND SOCIAL MARKETING
 
2
OPTIONAL
6
11537 - SOCIETY AND CONSUMPTION