Faculties and centres
The subject “Information Management in Communication Studies” is part of the module “Research and Management Techniques Applied in Advertising and Public Relations”, together with other related subjects such as Social Research Techniques in Communication (2nd year core subject), Research and Media Planning (4th year compulsory subject) and Market Research (4th year optional subject).
UA Basic Transversal Competences
Specific Competences:>>Knowledge (theoretical)
Specific Competences:>>Professional (practical)
The general aim of the subject is…to make students aware of their information needs, where to locate information, how to evaluate its suitability and how to give it proper use according to the problems to be sorted out (Mixed Commission CRUE-TIC and REBIUN, 2009).