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Course description
  PROFESSIONAL CODES OF PRACTICE IN ADVERTISING AND PUBLIC RELATIONS

Competencies and objectives

PROVISIONAL INFORMATION. PENDING APPROVAL

 

Course context for academic year 2011-12

No data

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.
  • CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG3 : Basic understanding of the field of study.
  • CG4 : Basic understanding of the profession.

 

General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.
  • CG11 : Interpersonal relationship skills.
  • CG12 : Recognition of diversity and multiculturalism.
  • CG13 : Ethical commitment.
  • CG14 : Abilities for criticism and self-criticism.

 

Specific Competences:>>Knowledge (theoretical)

  • CES27 : Understand the professional ethics and deontology of advertising, public relations and all other types of communication.
  • CES28 : Understand the self-regulating processes of commercial and non-commercial communication.
  • CES29 : Understand the legal code of advertising communication.

 

Specific Competences:>>Professional (practical)

  • CE41 : Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
  • CE42 : Capacity to implement the theoretical and practical knowledge of the ethics and deontology of advertising and public relations, as well as their legal framework.
  • CE43 : Capacity to identify, analyse, handle and solve moral conflicts arising between subjects and objects of the commercial and non-commercial communication system, moving from an individual to a global view.
  • CE44 : Skills, abilities and techniques for managing individuals, for team work and for assuming leadership in the field of commercial and non-commercial communication.
  • CE45 : Capacity to understand and interpret the context and adapt to change.
  • CE48 : Capacity to interpret the cultural implications and effects of advertising communication and public relations.

 

 

 

Training objectives

No data

 

 

Specific objectives stated by the academic staff for academic year 2011-12

No data

 

 

General

Code: 22526
Lecturer responsible:
No data
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 1,6
    Practical credits: 0,8
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught