Faculties and centres
This course of 6 ECTS credits is offered as an OPTIONAL subject in the second semester of the fourth ADE's Degree course. It belongs to the module MARKETING AND MARKET RESEARCH and it is related with previous subjects like Introduction to Marketing, Marketing Management, Market Research and Strategic Marketing. Therefore it enables to continue growing in knowledge in the area of marketing and market research and to complete a solid commercial base. It is offered in the last year along with other optional subjects: Marketing Communications, Sales management and International Marketing. This four subjects form the marketing specialization, however they can be studied independently too.
Its approach familiarizes the students with commercial distribution. For this objective, a very active methodology is followed, which enables to design, implement and control successfully, the commercialization and retailing strategies. It is about giving to the students the needed knowledge which will allow them to develop responsibility positions in the distribution management companies and in the organization of this kind of companies as well, in order to design and implement the commercialization plans.
General Competences (CG)
General Competences acquired at University of Alicante (CGUA)
Specific Competences (CE)
Understand and know how to analyze a distribution channel. Understand and know how to plan the retail management. Know the needed information and data sources when there is a problem in the distribution field. Perform presentations and/or reports where the student will design and analyze different options of commercial distribution.