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Course description
  ENGLISH FOR ADVERTISING AND PUBLIC RELATIONS

Competencies and objectives

 

Course context for academic year 2019-20

Level: B1 according to Common European Framework.

Objective: Study and practice of specific terms and vocabulary in Advertising and Public Relations.

Review of B1 grammar structures.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA1 : Understand and express oneself in a foreign language in the discipline concerned.

 

General Competences:>>Instrumental

  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG5 : Understand a second language.

 

Specific Competences:>>Knowledge (theoretical)

  • CES31 : Understand the state of the world and its cultural manifestations, as well as their evolution, seeking the reflection of its basic paradigms (political, economic and cultural) in advertising and public relations.

 

Specific Competences:>>Professional (practical)

  • CE15 : Ability to recognise and use basic professional terminology.
  • CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
  • CE48 : Capacity to interpret the cultural implications and effects of advertising communication and public relations.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2019-20

Scope of this subject:
Study and practice of specific terms and vocabulary in Advertising and Public Relations.

Oral communication strategies: telephone calls, meetings, interviews, etc.

Written communication strategies: letters, briefs, advertising campaigns, etc.

Study and review of B1 grammar structures.

 

 

General

Code: 22535
Lecturer responsible:
PACHECO BALDO, ROSA MARIA
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: ENGLISH STUDIES
    Area: ENGLISH STUDIES
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught