Faculties and centres
In recent years, there has been a notable increase in the proposals for creating routes and itineraries as a formula for proposing new tourism products, based primarily on heritage elements. Its association with cultural tourism, which, in general terms, presents growth figures well above the rest of the tourism subsectors may be part of the explanation. But its interest is also due to new trends in tourism demand, which is more sensitive to proposals related to authenticity, heritage, participation and the enjoyment of experiences, and which opts mostly for destinations capable of offering a diversity of attractions. .
It is therefore understood that learning to plan and design routes can be of interest to people who wish to dedicate themselves to the planning and management of cultural tourism. The creation of new itineraries may be of utility both in areas of incipient tourist development and for consolidated tourist destinations that wish to diversify their tourist offer.
• Know and assess the factors to take into account for the design of routes and itineraries.
• Be able to define the appropriate methodology in each area to create routes and itineraries.
• Identify the means and techniques that can be used in different assumptions and environments.
• Prepare proposals for cultural tourist routes adapted to the needs of demand and heritage.