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Course description
  TRAINEESHIP

Competencies and objectives

 

Course context for academic year 2018-19

Las Prácticas Externas del Grado en Publicidad y Relaciones Públicas son una asignatura optativa de 12 créditos ECTS que tiene como objetivo permitir al estudiante aplicar sus conocimientos teóricos de la disciplina económica a la realidad de una empresa/institución, y de este modo adquirir destrezas que son necesarias para su posterior ejercicio profesional.

Con esta asignatura se pretende ampliar y consolidar los conocimientos teóricos adquiridos a lo largo de la titulación, así como favorecer el manejo de las herramientas necesarias para la realización de las tareas propias de un titulado en Publicidad y Relaciones Públicas.

Además, las Prácticas Externas suponen una toma de contacto inicial de los estudiantes con la realidad del mundo laboral a la que posteriormente se tendrán que enfrentar, a la vez que favorecen la necesaria interrelación entre la Universidad y el tejido empresarial.

 

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG4 : Basic understanding of the profession.
  • CG6 : Oral and written communication in one's native language.
  • CG8 : Basic computer skills.
  • CG9 : Decision making.

 

General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.
  • CG11 : Interpersonal relationship skills.
  • CG12 : Recognition of diversity and multiculturalism.
  • CG13 : Ethical commitment.
  • CG14 : Abilities for criticism and self-criticism.

 

General Competences:>>Systematic

  • CG15 : Capacity to learn.
  • CG16 : Capacity to adapt to new situations.
  • CG17 : Capacity to create new ideas (creativity).

 

Specific Competences:>>Professional (practical)

  • CE14 : Capacity and ability to act as communications professionals, especially in advertising and public relations, according to the requirements laid down as knowledge and competences for each profile.
  • CE15 : Ability to recognise and use basic professional terminology.
  • CE17 : Ability to adapt to organisational aims.
  • CE27 : Ability to manage time and capacity for organisation and temporalisation of tasks.
  • CE29 : Capacity for the objective analysis of reality and the extraction of valid considerations.
  • CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
  • CE41 : Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
  • CE45 : Capacity to understand and interpret the context and adapt to change.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2018-19

No data

 

 

General

Code: 22551
Lecturer responsible:
ESPINOSA BLASCO, MONICA
Credits ECTS: 12,00
Theoretical credits: 0,00
Practical credits: 1,20
Distance-base hours: 10,80

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 0
    Practical credits: 1,2
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught