UA Basic Transversal Competences

• CGUA2 : Be able to use basic ICT tools at user level.
• CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

General Competences:>>Instrumental

• CG6 : Oral and written communication in one's native language.
• CG7 : Research skills.
• CG9 : Decision making.

General Competences:>>Interpersonal

• CG10 : Ability to work in interdisciplinary teams.
• CG11 : Interpersonal relationship skills.
• CG14 : Abilities for criticism and self-criticism.

General Competences:>>Systematic

• CG15 : Capacity to learn.
• CG16 : Capacity to adapt to new situations.

Specific Competences:>>Knowledge (theoretical)

• CES19 : Understand the design and development of persuasive communication strategies.
• CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
• CES4 : Theoretical-practical knowledge of advertising and public relations, their processes, organisational structures and diachronic evolution.
• CES5 : Study and analysis of the nature and interrelations between the subjects of persuasive communication (commercial and institutional): companies, institutions, advertising and public relations agencies, the media, vehicles and audiences.

Specific Competences:>>Professional (practical)

• CE15 : Ability to recognise and use basic professional terminology.
• CE17 : Ability to adapt to organisational aims.
• CE18 : Ability to manage the internal communications of companies.
• CE19 : Ability to identify, classify and communicate effectively with different audiences.
• CE2 : Capacity and ability to design communication programmes according to different social and interpersonal means of communication.
• CE20 : Capacity and ability to create, apply and audit communications plans.
• CE27 : Ability to manage time and capacity for organisation and temporalisation of tasks.
• CE28 : Capacity for analysis, synthesis and critical judgement to help one conceptualise advertising and public relations messages.
• CE33 : Ability to establish a relationship of trust, understanding, credibility and effective communication with the advertiser.
• CE34 : Capacity to programme specific communication actions, especially related to advertising and public relations, as well as measuring their results.
• CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
• CE44 : Skills, abilities and techniques for managing individuals, for team work and for assuming leadership in the field of commercial and non-commercial communication.
• CE46 : Capacity to interact with different audiences and society by applying synchronic and diachronic knowledge of the economic, social, cultural and demographic context.
• CE49 : Master the resources and skills needed to design commercial and non-commercial campaigns and promotional activities.
• CE5 : Capacity to use communications tools in conventional and non-conventional means.
• CE60 : Ability to plan and execute research into communication, advertising and public relations.
• CE8 : Skills for the critical analysis of the different factors that make up the relationship between different communication companies, especially advertising and public relations, and their advertisers and/or audiences.
• CE9 : Capacity to capture the main variables that make up the roles of audiences and the public.