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Course description
  SOCIOLOGY OF CONTEMPORARY CULTURE AND THE ARTS

Competencies and objectives

 

Course context for academic year 2018-19

Interacción del entorno socio-cultural y su evolución con la comunicación. La asignatura trata de enseñar al alumnado a ver obras de arte en el contexto socio-cultural contemporáneo. El conocimiento del arte contemporáneo les es útil, por cuanto que existen intensas relaciones entre el mismo y la publicidad, especialmente en lo que se refiere a las mutuas influencias del arte y la publicidad y a la conceptualización del arte y de la publicidad. La asignatura también pone el acento en el saber hacer de los alumnos, sobre todo en lo que se refiere a ver imágenes y trabajar con ellas en una sociedad fundamentalmente icónica. En este sentido, esta asignatura se relaciona con la obligatoria Teoría de la imagen aplicada a la publicidad (22525) y con la optativa Dirección de Artes (22533).

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG3 : Basic understanding of the field of study.

 

Specific Competences:>>Knowledge (theoretical)

  • CES30 : Study the evolution of the industrial, social and aesthetic factors that affect the transformations of the elements, forms and processes of persuasive communication.
  • CES31 : Understand the state of the world and its cultural manifestations, as well as their evolution, seeking the reflection of its basic paradigms (political, economic and cultural) in advertising and public relations.

 

Specific Competences:>>Professional (practical)

  • CE46 : Capacity to interact with different audiences and society by applying synchronic and diachronic knowledge of the economic, social, cultural and demographic context.
  • CE47 : Capacity to differentiate and interpret the different artistic, aesthetic and cultural movements and their presence as regards advertising communication and public relations.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2018-19

No data

 

 

General

Code: 22549
Lecturer responsible:
ROCHE CARCEL, JUAN ANTONIO
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: SOCIOLOGIA I
    Area: SOCIOLOGY
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught