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Course description
  STRUCTURE OF ADVERTISING AND PUBLIC RELATIONS

Competencies and objectives

 

Course context for academic year 2018-19

Análisis e investigación de las estructuras organizativas de las empresas de comunicación publicitaria y de relaciones públicas. Conocimiento de la evolución diacrónica de sus estructuras, con especial atención a la configuración actual de las empresas de comunicación.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.
  • CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG4 : Basic understanding of the profession.

 

General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.

 

Specific Competences:>>Knowledge (theoretical)

  • CES4 : Theoretical-practical knowledge of advertising and public relations, their processes, organisational structures and diachronic evolution.
  • CES6 : Understand and analyse communications companies economically and socially, especially advertising and public relations companies.

 

Specific Competences:>>Professional (practical)

  • CE13 : Capacity to advise advertisers by analysing and interpreting their advertising communication and public relations needs.
  • CE2 : Capacity and ability to design communication programmes according to different social and interpersonal means of communication.
  • CE7 : Know how to identify and describe the main structural components of each sector involved in advertising communication and public relations.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2018-19

No data

 

 

General

Code: 22542
Lecturer responsible:
LLACER FALCON, SONIA
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught