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Course description
  NEW ADVERTISING CHANNELS

Competencies and objectives

 

Course context for academic year 2018-19

La asignatura Nuevas formas publicitarias pertenece al módulo Estrategia y creatividad en comunicación publicitaria y de las relaciones públicas. Es una asignatura optativa, en la que se estudian las formas emergentes de comunicación no convencional con especial atención a aquellas derivadas de las nuevas tecnologías.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.
  • CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.

 

Specific Competences:>>Knowledge (theoretical)

  • CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.

 

Specific Competences:>>Professional (practical)

  • CE5 : Capacity to use communications tools in conventional and non-conventional means.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2018-19

No data

 

 

General

Code: 22537
Lecturer responsible:
GARCIA MARTINEZ, MARIA ESTER
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught