Competencies and objectives
- Course context for academic year 2017-18
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2017-18
Course context for academic year 2017-18
Level: B1 according to Common European Framework.
Objective: Study and practice of specific terms and vocabulary in Advertising and Public Relations.
Review of B1 grammar structures.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
UA Basic Transversal Competences
- CGUA1 : Understand and express oneself in a foreign language in the discipline concerned.
General Competences:>>Instrumental
- CG2 : Capacity to put theoretical knowledge into practice.
- CG5 : Understand a second language.
Specific Competences:>>Knowledge (theoretical)
- CES31 : Understand the state of the world and its cultural manifestations, as well as their evolution, seeking the reflection of its basic paradigms (political, economic and cultural) in advertising and public relations.
Specific Competences:>>Professional (practical)
- CE15 : Ability to recognise and use basic professional terminology.
- CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
- CE48 : Capacity to interpret the cultural implications and effects of advertising communication and public relations.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2017-18
Scope of this subject:
Study and practice of specific terms and vocabulary in Advertising and Public Relations.
Oral communication strategies: telephone calls, meetings, interviews, etc.
Written communication strategies: letters, briefs, advertising campaigns, etc.
Study and review of B1 grammar structures.
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