Faculties and centres
“Audio-visual Media Production” is part of the 9th module “Knowledge and
techniques applied to advertising communication”. By following this course you
will achieve these skills, abilities and competences: (1) to manage and
implement the film-making and production processes, (2) to identify and
appreciate realism, classicism and formalism styles, (3) to reflect on the
relationship between form and content.
Specific Competences:>>Knowledge (theoretical)
Specific Competences:>>Professional (practical)
Recognize the different film theories.
Distinguish the concepts of realism and formalism.
Know the concept of embodiment.
Recognize and appraise the visual style and the auteur concept.
Identify and apply the concept mise-en-scène.
Distinguish, appreciate and apply the formalistic or realistic use of the images.
Analyze the relationship between form and content.
Be able to write, record and edit a dialogue that breaks the rules of classical discourse.
Be able to write, record and edit an advertising video.
Be able to relate form and content.
Be able to recognize visual metaphors in cinema.
Recognize and value different cinematographic discourses: classical discourse, modern discourse, postmodern discourse.
Understand the role of culture in the development of audiovisual discourse.
Recognize the work of Producer and Executive Producer.
Know the members of the production team and their functions.
Be able to analyze and appreciate the mise-en-scène.