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Course description
  INFORMATION MANAGEMENT IN COMMUNICATION

Competencies and objectives

 

Course context for academic year 2018-19

The subject “Information Management in Communication Studies” is part of the module “Research and Management Techniques Applied in Advertising and Public Relations”, together with other related subjects such as Social Research Techniques in Communication (2nd year core subject), Research and Media Planning (4th year compulsory subject) and Market Research (4th year optional subject).

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.

 

General Competences:>>Instrumental

  • CG7 : Research skills.
  • CG8 : Basic computer skills.

 

Specific Competences:>>Knowledge (theoretical)

  • CES10 : Study the management of knowledge and the intangible assets of organisations and their communication programmes.
  • CES26 : Study written, audiovisual and digital communication and information as a reference framework.
  • CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
  • CES37 : Study the fundamentals of documentation for advertising and public relations professionals.

 

Specific Competences:>>Professional (practical)

  • CE45 : Capacity to understand and interpret the context and adapt to change.
  • CE59 : Ability to select and apply the most appropriate analysis model for each object studied and research needs.
  • CE61 : Capacity to apply data acquisition, production and analysis techniques rigorously.
  • CE62 : Capacity to apply data management techniques.
  • CE63 : Ability to handle computer research applications for communication, advertising and public relations.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2018-19

The general aim of the subject is…to make students aware of their information needs, where to locate information, how to evaluate its suitability and how to give it proper use according to the problems to be sorted out (Mixed Commission CRUE-TIC and REBIUN, 2009).

 

 

General

Code: 22528
Lecturer responsible:
HERNANDEZ RUIZ, ALEJANDRA
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught