Competencies and objectives
- Course context for academic year 2017-18
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2017-18
Course context for academic year 2017-18
Esta asignatura se imparte en el segundo semestre del primer curso de la titulación. Se encuentra dentro de la materia: “Economía y empresa de la comunicación publicitaria y de las relaciones públicas”.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences:>>Instrumental
- CG1 : Capacity to analyse and synthesise.
- CG5 : Understand a second language.
- CG8 : Basic computer skills.
Specific Competences:>>Knowledge (theoretical)
- CES6 : Understand and analyse communications companies economically and socially, especially advertising and public relations companies.
Specific Competences:>>Professional (practical)
- CE10 : Capacity for economic and budgetary management in the different fields of communication.
- CE11 : Capacity to identify the aims of companies as regards their product type, as well as their distribution, price and communication.
- CE26 : Capacity to take strategic decisions.
- CE30 : Skill using the different market and consumer research tools.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2017-18
No data
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