Faculties and centres
Theoretical and conceptual foundations of Advertising. Overview of the discipline today, distinguishing the concept of advertising to other forms of persuasive communication, examining the economic and social dimension. Study of Advertising as planned and organized activity. Study of the elements of the advertising system and its basic overall structure.
UA Basic Transversal Competences
Specific Competences:>>Knowledge (theoretical)
Specific Competences:>>Professional (practical)
Know the elements that identify, define and classify Advertising.
Describe the basic steps of the advertising planning.
Show how knowledge is organized and how advertising works as a whole.
Further understanding of the impact of advertising in today's society.
Identify and highlight the most relevant for each of the elements that make up the backbone of advertising features.
Meet and contextualize the situation and the current structure of the mainstream media.
Know the elements that characterize individually the various media and advertising vehicles.
Identify and describe the advertising conventional and unconventional formats used in each medium.