Competencies and objectives

 

Course context for academic year 2019-20

La presente asignatura figura como optativa dentro de las especialidades de MARKETING E INTERNACIONAL BUSSINES, dentro de la titulación de Grado de dirección y Administración de empresas; analiza el entorno internacional y sus variaciones y determinadas técnicas de toma de decisiones estratégicas, en función del estudio previo y del comportamiento de las variables que componen el marketing Mix; es conveniente previamente haber superado  las asignaturas de Grado de Introducción al Marketing( 1º Grado  de ADE), Investigación comercial(2º Grado de ADE) y Dirección de Marketing(3ª de Grado de ADE).

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences (CG)

  • CG1 : Capacity to find and analyse information.
  • CG2 : Capacity to work in a team.
  • CG3 : Capacity for self-learning.
  • CG5 : Capacity to make decisions by putting theoretical knowledge into practice.

 

General Competences acquired at University of Alicante (CGUA)

  • CGUA3 : Capacity for oral and written communication.

 

Specific Competences (CE)

  • CE5 : Draft overall management projects or projects dealing with functional areas of the company.
  • CE7 : Be able to apply different technical instruments for marketing and commercial research to analyse companies in their context.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2019-20

No data

 

 

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General

Code: 22045
Lecturer responsible:
BELTRAN MARTINEZ, EMILIO CARLOS
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: MARKETING
    Area: MARKETING AND MARKET RESEARCH
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught