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Course description

Competencies and objectives


Course context for academic year 2022-23

This course is designed to provide students with a clear idea of the tangible and intangible dimensions that conforms our cultural heritage as representations of identity. Students will understand the value that each society gives to its own culture; learn the importance of heritage for tourism demand; and acquire the abilities needed to transform these resources into distinctive cultural products. This course also provides the general principles of preservation and use of such resources in society, as well as the exhibition and interpretation for its consumption.

Cultural heritage attractions such as archeological and historical sites, cultural landscapes museums, festivals, religious pilgrimages, gastronomy, as well as community life and traditions, play a crucial role in the global tourism industry. Therefore, understanding the principles that link culture with tourism will be critical in the Tourism BA curriculum. This module puts cultural heritage in relation with disciplines such as planning, community development or marketing, helping students to better understand the dynamics that govern the tourism industry.



Course content (verified by ANECA in official undergraduate and Master’s degrees)

Specific Competences (CE)

  • CE23 : Analyse the impacts generated by tourism.
  • CE3 : Understand the dynamic and evolutionary nature of tourism in the new leisure society.
  • CE30 : Understand the main initiatives for optimising and promoting the cultural heritage.
  • CE31 : Understand the characteristics of cultural heritage management.
  • CE5 : Convert and empirical problem into an object of research and draw conclusions.
  • CE8 : Evaluate tourist potential and the prospective analysis of exploiting it.




Learning outcomes (Training objectives)

No data



Specific objectives stated by the academic staff for academic year 2022-23

  1. Understand the role of tourism in contemporary societies, taking into account the impacts of globalization on the process of cultural conformation
  2. Recognize the reciprocal relations that exist between tourism and culture
  3. Learn the principles of cultural heritage management, including presentation and conservation
  4. Study the relationship that links cultural heritage to the society that has created it
  5. Understand the impact of tourism on cultural heritage and identity
  6. Analyze the value of cultural heritage for the groups that have created it
  7. Assess the tourism potential of cultural/heritage assets and evaluate cultural/heritage tourism programs and/or products
  8. Articulate the concept of sustainable management for cultural and heritage tourism
  9. Through practical work, research and explore some elements of local heritage, discussing its potential for tourism development.
  10. Advance team work skills through cultural heritage consultancy practice
  11. Develop a theoretical and practical knowledge about cultural heritage




Code: 23519
Lecturer responsible:
Credits ECTS: 6,00
Theoretical credits: 1,20
Practical credits: 1,20
Distance-base hours: 3,60

Departments involved

    Theoretical credits: 1,2
    Practical credits: 1,2
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught