Competencies and objectives
- Course context for academic year 2019-20
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Specific objectives stated by the academic staff for academic year 2019-20
Course context for academic year 2019-20
La asignatura permitirá conocer la demanda hotelera para poder clasificar las diferentes tipologías de buyer persona.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences
- CG1 : Optimizar los ingresos de un alojamiento turístico
Specific Competences
- CE1 : Comprender el Revenue Management como una cultura de empresa
- CE3 : Saber aplicar estrategias de precios dinámicos a las tarifas hoteleras
Specific objectives stated by the academic staff for academic year 2019-20
No data
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