Faculties and centres
The basic objective of the subject Marketing Management is to provide students with a training and an overview of the fundamental aspects within the functional area of ¿¿the business management and research that allows them to face their practice in business, especially in the professional profiles of commercial consultancy and commercial director.
Throughout the course, the student is familiarized with the basic concepts of marketing, including business planning. commercial research, marketing strategy, and marketing management tools (product, price, distribution and communication). This allows the student to face the learning of the contents of "Marketing and Market Research" with a holistic vision, as a whole, of all the elements that make up the commercialization area of ¿¿the company.
The contribution of this subject to the professional profile of the degree and the development of specific and generic competences with which it relates would be the following:
- During the development of the theoretical and practical classes, to which the student decides to attend and participate (consulting alternative sources of information, inquiring into specific aspects, reasoning the answers and supporting them with data) the following specific and generic competences of the title are worked on : CG3, CG4, CGUA3.
- Both the assistance to the theoretical classes and the correction of the practices should be a process based on dialogue with the teacher and with the rest of the classmates, in the exchange of information and in the search for a consensus solution based on the data -Objectives- available. Specific and generic competences of the title that are worked: CG1, CG2, CG8.
- The examples discussed in the theoretical classes and most of the practices address the study of real cases of companies belonging to different sectors of activity. This allows the student to become familiar with business practice, applying theoretical knowledge to real situations. In addition, in many cases sources of secondary information are used, which contributes to the student becoming familiar from the beginning of their academic training with this type of information sources. Specific and generic competences of the degree being worked on: CG5, CGUA2, CE7, CE11.
- The student knows beforehand the evaluation system of the subject and, therefore, is able to determine the results that will be achieved depending on the effort made. For example, the student knows that if he works regularly and actively during the correction of the practices he / she can increase the probabilities of overcoming the practical part of the subject and, in his case, obtain an additional score that would allow him to improve his final grade. Specific and generic competences of the degree being worked: CG3
General Competences (CG)
Specific Competences (CE)
Basic Competences and Competences included under the Spanish Qualifications Framework for Higher Education (MECES)
Competencias específicas particulares optativas