Competencies and objectives
- Course context for academic year 2018-19
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2018-19
Course context for academic year 2018-19
La asignatura queda contextualizada en un máster de turismo, por la aplicación que tiene para los profesionales del sector turístico, el conocimiento de los factores determinantes del Marketing de los productos y servicios turísticos.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences (CG)
- CG1 : Acquire and innovative, prospective and proactive attitude.
- CG2 : Define priorities when achieving goals.
- CG3 : Adapt to new situations.
- CG5 : Work in a context of social responsibility.
- CG6 : Interpret and evaluate any results obtained in a critical manner.
Specific Competences (CE)
- CE1 : Apply planning instruments.
- CE11 : Understand the trends and dynamics of tourist markets.
- CE15 : Diagnose needs and opportunities and identify the potential of and threats to the destination.
- CE4 : Understand the legal framework regulating tourist activities.
- CE5 : Understand the importance of networks in the organisation one is involved with and know how to position oneself in them.
- CE9 : Understand the policies affecting the destination.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2018-19
No data
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