Competencies and objectives

 

Course context for academic year 2018-19

La asignatura queda contextualizada en un máster de turismo, por la aplicación que tiene para los profesionales del sector turístico, el conocimiento de los factores determinantes del Marketing de los productos y servicios turísticos.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences (CG)

  • CG1 : Acquire and innovative, prospective and proactive attitude.
  • CG2 : Define priorities when achieving goals.
  • CG3 : Adapt to new situations.
  • CG5 : Work in a context of social responsibility.
  • CG6 : Interpret and evaluate any results obtained in a critical manner.

 

Specific Competences (CE)

  • CE1 : Apply planning instruments.
  • CE11 : Understand the trends and dynamics of tourist markets.
  • CE15 : Diagnose needs and opportunities and identify the potential of and threats to the destination.
  • CE4 : Understand the legal framework regulating tourist activities.
  • CE5 : Understand the importance of networks in the organisation one is involved with and know how to position oneself in them.
  • CE9 : Understand the policies affecting the destination.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2018-19

No data

 

 

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General

Code: 41017
Lecturer responsible:
MUÑOZ GARCIA, JOSE LUIS
Credits ECTS: 4,00
Theoretical credits: 0,80
Practical credits: 0,80
Distance-base hours: 2,40

Departments involved

  • Dept: MARKETING
    Area: MARKETING AND MARKET RESEARCH
    Theoretical credits: 0,8
    Practical credits: 0,8
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught