UA Basic Transversal Competences

• CGUA2 : Be able to use basic ICT tools at user level.
• CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

General Competences:>>Instrumental

• CG1 : Capacity to analyse and synthesise.
• CG2 : Capacity to put theoretical knowledge into practice.
• CG4 : Basic understanding of the profession.

General Competences:>>Interpersonal

• CG10 : Ability to work in interdisciplinary teams.

Specific Competences:>>Knowledge (theoretical)

• CES4 : Theoretical-practical knowledge of advertising and public relations, their processes, organisational structures and diachronic evolution.
• CES6 : Understand and analyse communications companies economically and socially, especially advertising and public relations companies.

Specific Competences:>>Professional (practical)

• CE13 : Capacity to advise advertisers by analysing and interpreting their advertising communication and public relations needs.
• CE2 : Capacity and ability to design communication programmes according to different social and interpersonal means of communication.
• CE7 : Know how to identify and describe the main structural components of each sector involved in advertising communication and public relations.