Competencies and objectives
- Course context for academic year 2019-20
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2019-20
Course context for academic year 2019-20
The subject “Information Management in Communication Studies” is part of the module “Research and Management Techniques Applied in Advertising and Public Relations”, together with other related subjects such as Social Research Techniques in Communication (2nd year core subject), Research and Media Planning (4th year compulsory subject) and Market Research (4th year optional subject).
Course content (verified by ANECA in official undergraduate and Master’s degrees)
UA Basic Transversal Competences
- CGUA2 : Be able to use basic ICT tools at user level.
General Competences:>>Instrumental
- CG7 : Research skills.
- CG8 : Basic computer skills.
Specific Competences:>>Knowledge (theoretical)
- CES10 : Study the management of knowledge and the intangible assets of organisations and their communication programmes.
- CES26 : Study written, audiovisual and digital communication and information as a reference framework.
- CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
- CES37 : Study the fundamentals of documentation for advertising and public relations professionals.
Specific Competences:>>Professional (practical)
- CE45 : Capacity to understand and interpret the context and adapt to change.
- CE59 : Ability to select and apply the most appropriate analysis model for each object studied and research needs.
- CE61 : Capacity to apply data acquisition, production and analysis techniques rigorously.
- CE62 : Capacity to apply data management techniques.
- CE63 : Ability to handle computer research applications for communication, advertising and public relations.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2019-20
The general aim of the subject is to teach students how to learn autonomously to identify, locate, retrieve, classify and analyse digital information, being able to determine its final goal and relevance. (CRUE-REBIUN, 2016).
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